Enhancing sustainable energy saving behaviour through communication: a longitudinal study
Enhancing sustainable energy saving behaviour through communication: a longitudinal study
批准号:
LP110100681
负责人:
Prof Tim Mazzarol
金额:
$12.35万
依托单位国家:
澳大利亚
项目类别:
Linkage Projects
财政年份:
2011
资助国家:
澳大利亚
项目状态:
已结题
起止时间:
2011-03-24 至 2013-12-31
中文摘要
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英文摘要
This study will identify factors likely to have the most impact on household energy saving behaviour and will also identify the relative strength of different media when undertaking public education campaigns. The research will help alleviate overall energy use and make better use of public marketing communications budgets.
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