Collaborative research and development in user experience

用户体验（UX）专业人员现在经常参与我们每天使用的数百万个应用程序的设计和评估，以确保它们创造最佳体验。为了保持加拿大在软件和IT领域的领先地位，业界需要在用户体验领域进行创新，开发高质量、易学易用的界面。工业界和学术界目前面临着迫切需要关注的科学和工业挑战：随着技术的迅速发展，与之相关的用户体验评估方法也应该如此。为了准确地捕捉用户在真实使用情境中的状态，需要研究开发丰富的用户体验测量方法，即通过捕捉自动或潜意识反应的测量方法来增强现有的自我报告测量方法，以提高测量时间分辨率，从而全面掌握用户在整个体验过程中的情感、认知和注意力状态。在与相关的工业研究主席（IRC）密切合作下，该合作研究与开发（CRD）赠款专注于人机交互和数据科学的研发，以获得对用户体验领域无与伦比的深入了解，以迄今为止无法达到的精度衡量用户体验。并创造技术创新和分析工具，以加速用户体验领域的研究，以帮助加拿大公司开发和优化其界面，并在全球范围内竞争。此外，它还旨在推动技术创新、促进知识转移和加强对高素质人才的培训。研究需要：i)提供更精确的用户体验评估，ii)在执行和交付方面加速丰富的用户体验评估过程，iii)在真实和自然的交互环境中进行这些评估。应用来自这项合作研究的新知识将使我们的加拿大行业合作伙伴能够改进他们的实践和界面，并获得独特的竞争优势。这项研究也将使加拿大受益，因为这些优化的体验将对加拿大人的生产力和生活质量产生影响。

User Experience (UX) professionals are now routinely involved in the design and evaluation of the millions of apps that we use daily, to ensure they create an optimal experience. To maintain Canada's leadership in software and IT, industry needs to innovate in the field of UX by developing high-quality, easy-to-learn and easy-to-use interfaces. Industry and academia are currently facing scientific and industrial challenges requiring urgent attention: as technology evolves rapidly, so, too, should the UX evaluation methods associated with it. To accurately capture the user's states in authentic usage contexts, research is needed to develop enriched UX measures, i.e. measures that enhance existing self-reported measures with measures that capture automatic or subconscious reactions to increase the measurement temporal resolution in order to grasp the full extent of the user's affective, cognitive and attentional states throughout their experience. Implemented in close collaboration with an associated Industrial Research Chair (IRC), this Collaborative Research and Development (CRD) Grant is focused on R&D in human-computer interaction and data science in order to gain an unparalleled, in-depth understanding of the field of UX, to measure the UX with a level of accuracy so far unattainable, and to create the technological innovations and analytical tools required to accelerate research in the field of UX for the purpose of helping Canadian firms develop and optimize their interfaces and compete on a global scale. It also aims to promote technological innovation, foster knowledge transfer and enhance the training of highly qualified personnel. Research is required to: i) offer a more precise evaluation of UX, ii) accelerate the enriched UX evaluation process in terms of execution and delivery and, iii) perform those evaluations in authentic and natural interaction contexts. Applying the new knowledge stemming from this collaborative research effort will enable our Canadian industry partners to improve their practices and interfaces and gain a unique competitive advantage. The research will also benefit Canada in that these optimized experiences will have an impact on the productivity and the quality of life of Canadians.