Technology-Supported Intervention for Improved Fitness Centre Client Engagement

技术支持的干预措施可提高健身中心客户参与度

• 批准号: 566277-2021
• 负责人: Dinyer, TaraLyn
• 金额: $ 1.82万
• 依托单位: Mohawk College of Applied Arts and Technology
• 依托单位国家: 加拿大
• 项目类别: Applied Research and Development Grants - Level 1
• 财政年份: 2021
• 资助国家: 加拿大
• 起止时间: 2021-01-01 至 2022-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=724590
• 关键词: Technology; Supported; Intervention; Improved; Fitness

5 Star Fitness & Nutrition Centres has been changing lives all over the Hamilton area with its four locationssince 2007. With changes in the fitness industry due to the COVID-19 lockdowns and restrictions, 5 Star'srevenue has been negatively affected from membership reductions. More people than ever are turning to virtualmodalities for their fitness and wellness practices. Since the beginning of the pandemic in March 2020, over80% of fitness consumers live-streamed workouts, compared with 7% in 2019. That is a significant increase,and 5 Star needs to innovate to provide virtual solutions for their clients. They would like to develop atechnology-supported service offering for the delivery of virtual fitness and wellness programming. Thedevelopment of this service will ensure 5 Star is competitive in the shift to virtual programming and providesclasses with effective technology leveraged to provide targeted messaging and client support. The 5 Star teamis focused on facility operations, program delivery, and client support, and they are looking for help toinvestigate and develop a targeted technology-based program. A Mohawk College team comprised of Health,Wellness and Fitness professors who are experts in fitness programs, technology-supported delivery and thefitness industry will lead the project and collaborate with 5 Star Fitness to design, deliver, measure, and assessthe virtual program. The project objective is to determine if a targeted technology-based wellness programresults in positive changes in feelings of isolation, cohesion and happiness. This will translate to greatermember engagement, retaining and new member recruitment. Industry statistics suggest that when clubsre-opened, as many as 60% of members did not return due to feelings that COVID-19 was not sufficientlyunder control, with 20% of these members not exercising at all. The project results will provide 5 Star with asustainable technology framework with which they can implement and further develop a fitness and wellnessprogram to serve members and improve mental and physical well-being.

自2007年以来，5家星星健身营养中心通过其四个地点改变了汉密尔顿地区的生活。随着健身行业因COVID-19封锁及限制而发生变化，五星星的收入因会员减少而受到负面影响。越来越多的人比以往任何时候都转向虚拟模式为他们的健身和健康的做法。自2020年3月疫情爆发以来，超过80%的健身消费者通过直播进行锻炼，而2019年这一比例为7%。这是一个显着的增长，5星星需要创新，为他们的客户提供虚拟解决方案。他们希望开发一种技术支持的服务产品，用于提供虚拟健身和健康计划。这项服务的开发将确保5星星在向虚拟编程的转变中具有竞争力，并为课程提供有效的技术，以提供有针对性的消息传递和客户支持。5星星团队专注于设施运营、项目交付和客户支持，他们正在寻求帮助来调查和开发有针对性的技术项目。莫霍克学院的团队由健康、健康和健身教授组成，他们是健身计划、技术支持的交付和健身行业的专家，他们将领导该项目，并与5星星健身合作设计、交付、测量和评估虚拟程序。该项目的目标是确定一个有针对性的基于技术的健康计划是否会导致孤立感，凝聚力和幸福感的积极变化。这将转化为会员参与、留住和招募新会员。行业统计数据显示，当俱乐部重新开放时，多达60%的会员由于感觉COVID-19没有得到有效控制而没有返回，其中20%的会员根本没有锻炼。该项目的成果将为5星星提供一个可持续的技术框架，使他们能够实施和进一步发展健身和健康计划，为会员服务，改善身心健康。