Fashion, Identity and the City: Making an 'Australian Style' in fashion, Sydney in the 1970s-80s

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The Australian Textile Clothing and Footwear industry provides over 48,000 jobs and contributes $2.8 billion to the national economy. Innovation at the 'high end' or 'designer' end of the market is especially important in establishing and maintaining the idea of Australia as an originator of innovative ideas and desirable fashionable style. Insight into how this happens resides within an historical context and cannot be simply conjured up. The project's findings will enhance our understanding of the conditions leading to Australian design and style innovation, contributing to National Priority Three by creating a better understanding of the conditions conducive to innovation.