经济体制的转轨和服务型政府的转变，以及水污染、儿童血铅超标等环境事件的频发，使得非营利组织(NGO)虽属企业次要利益相关者，但在促进企业环境管理上发挥了重要作用。对企业而言，除了实施积极的环境管理应对外部利益方压力，也需要了解这种压力产生的原因和机制。本项目旨在探索NGO如何从关注到采取具体行动，促进企业环境管理。本项目试图在现有的NGO关注文献基础上，运用组织注意力基础观的理论视角，研究NGO对企业环境管理关注的形成、过程及后果，构建一个相对系统的理论框架。项目包括三个内容：第一个主要运用扎根理论进行质性研究，聚焦于NGO对企业环境管理关注的概念、维度和整体理论框架的界定；第二和第三个研究内容是对NGO关注的两个维度(关注深度和关注配置)对行动策略影响的实证研究，分别运用问卷调查和模糊集定性比较分析法获得定量数据。本项目的结论将为我国企业改善自身行为、更好地应对外部利益方压力提供洞察。

Economic transition and the change of service-oriented government, as well as frequent environmental events such as water pollution, children's blood lead exceeded, etc., urge non-governmental organizations (NGO), the secondary corporate stakeholders to play a crucial role in promoting corporate environmental management. For companies, to cope with external stakeholders’ pressure, they also need to understand the motivations and mechanisms of this pressure, in addition to the implementation of proactive environmental management. The research project aims to explore how NGO diverts attention to concrete action. Based on a few existed literatures, from the perspective of attention-based view, the project focuses on the formation, process, and consequences of NGO attention and tries to construct a relatively systematic theoretical framework. Three researches are included: the first is a qualitative research based on grounded theory, focusing on the concept, dimensions and overall theoretical framework of NGO attention on corporate environmental management; the second and the third are empirical studies on the relationships between the two NGO attention dimensions (attention depth and attention configuration) and the action strategies, through survey and fuzzy-set qualitative comparative analysis to obtain quantitative data. This research project will provide insights for companies to improve their behavior and cope with external stakeholder's pressures.