负面社会物理环境下消费者对交互式产品偏好的研究

在社会快速发展过程中，负面社会物理环境（如疾病传播、空气污染、隐私丧失）开始成为人类生活的重要议题。过往研究主要关注负面环境因素对个体心理状态的影响，而对这一环境下的消费者行为则研究不足。本项目通过行为实验等研究方法探索负面社会物理环境下消费者对于交互式产品的偏好，包含（1）传染病环境如何影响消费者对感官交互式产品的偏好，（2）大气污染环境如何影响消费者对信息交互式产品的偏好，（3）隐私丧失的环境如何影响消费者对情感交互式产品的偏好。这些发现有助于揭示社会物理环境因素在消费者行为中起到的作用，并丰富交互式产品消费研究的理论框架。与此同时，本项目也为产品设计者和营销管理者提供了实践启示。

With the rapid development of our society, negative social-physical environment (e.g., infectious disease, air pollution, loss of privacy) is becoming a big concern in human life. Prior work mainly focused on the effect of negative environment on individuals' psychological states, while consumer behavior in such environment is less explored. By multiple methods such as behavioral experiments, the current research examines how negative environment shapes consumer preference for interactive products, including (1) How infection-salient environment influences consumer preference for products with sensory interaction element, (2) How air pollution influences consumer preference for products with informational interaction element, (3) How privacy-threatening environment influences consumer preference for products with emotional interaction element. These findings can shed light on the role of environmental factors in consumer behavior, and enrich the theoretical framework for research of interactive products consumption. Meanwhile, the research project provides practical implications to product designers and marketers.