众包(Crowdsourcing)是一种新兴的基于互联网的群体协作模式，该模式的设计和管理对于众包项目的成功开展起到了至关重要的作用。本项目重点基于行动者网络框架这一理论基础，通过综合运用社会学、组织行为学、认知心理学和管理科学等理论知识及模型进行理论推演和实证，对众包模式设计和管理过程中一些关键问题进行探索。主要工作有：（1）构建众包模式中任务的需求界定和脚本设计的准则；（2）探索用户参与或不参与众包活动的主要动因并进行激励机制设计；（3）探索技术选择和IT治理对于众包模式管理的影响，提出并检验众包模式管理中“任务-用户-社会化媒体”的三元匹配；（4）采用行动研究探索公众科学这一众包模式的设计流程和管理问题，从而验证本项目理论研究的适用性。本项目的完成将增强众包活动执行的效力和效率，相关研究成果可丰富集体智慧及群体协作等理论，并可为组织有效实施和开展众包项目提供相应的理论支撑和决策依据。

Crowdsourcing is an emerging online collaboration style based on the Internet services. The effective design and management of crowdsourcing mode play a pivotal role in the implementation of crowdsourcing projects. Based on the actor-network theory (ANT) framework, the research aims to explore the key issues and research questions in the design and management of crowdsourcing mode, by combining the multi-disciplinary theories from Sociology, Organizational Sciences, Cognitive Psychology, and Management Science. The research will cover the following sub-topics: (1) Investigate the principles and guidelines of task analysis and script design in crowdsourcing mode; (2) Explore the user’s motivation of participation and non-participation in crowdsourcing community, and thus design the specific incentive mechanism; (3) Examine the technology selection and IT governance in crowdsourcing projects, and propose the ternary fit model among the task, user, and social media with empirical validation; (4) Adopt the action research paradigm to explore the design process and implementation issues in Citizen Science, one of the typical crowdsourcing style, which will in turn verify the relevance and generalization of our theoretical and empirical findings. The research may contribute to the academic and literature work on collective intelligence and mass collaboration, and may shed light on the effectiveness and efficiency of crowdsourcing mode. Overall, the research findings will yield some academic and practical implications for deploying and implementing the crowdsourcing projects.