空气质量作为一种舒适性资源是公众生活质量的重要组成部分，日益受到关注。科学地评估空气质量的经济价值是政府制定空气污染治理政策的必要前提。本项目针对以往基于CE的空气质量价值评估方法中完全理性假设的局限性，提出有限理性的行为假设，系统研究基于有限理性视角的CE评价理论框架与方法体系。分别基于前景理论和后悔理论的理论框架改进CE评价模型，提出损失规避效应和后悔规避效应下的空气质量价值评价方法；基于协商性货币评价法设计CE调查方案，定量分析空气质量价值及公众的偏好异质性；并进一步揭示公众的心理距离对其支付行为的影响机理。理论上初步建立基于有限理性CE的空气质量价值评价理论框架与方法体系，为我国未来资源环境管理和价值评估研究提供新的视角和方法参考；实践上从心理距离视角出发探讨空气质量支付意愿的行为动机，分析空气质量管理的成本效益，为完善我国空气质量管理决策提供科学依据和技术支撑。

As a kind of comfortable resource, air quality, which is an important part of the quality of public life, is taking more and more attention. To scientifically evaluate the economic value of air quality is a necessary premise for the government to formulate the air pollution control policy. Aiming at the limitation of the perfect rationality hypothesis in the previous air quality evaluation method based on CE, this project proposes the bounded rationality behavior hypothesis, and studies systematically the theoretical framework and method system of CE evaluation in the perspective of bounded rationality. Based on the theoretical framework of the prospect theory and the regret theory respectively, the CE evaluation model is improved, and the evaluation method of air quality value under the loss aversion effect and the regret aversion effect is put forward. By the deliberative monetary evaluation method, the CE survey scenario is designed, as well as the value of air quality and the public preference heterogeneity is analyzed quantificationally. Furthermore, the influence mechanism of the public psychological distance on payment behavior can be revealed. Theoretically, the theory frame and the method system of air quality value evaluation based on CE of bounded rationality are preliminarily established, which provides a new perspective and methodological reference for the future study on the resource and environment management and value evaluation in China. And practically, not only the behavioral motivation of willingness to pay on air quality is discussed from the perspective of psychological distance, but also the cost benefit of air quality management is analyzed, which provides a scientific basis and technical support for improving the air quality management decision in China.