随着国家对旅游产业的重视，旅游业得到了前所未有的发展。旅游以其移动性、社会性和跨文化性为主要特征，因此移动社会网络将是人们获取旅游信息、进行动态交流的重要手段。然而其信息服务的可信性由于旅游的上述特性带来了诸多变数，以致于给人们的旅游决策带来了很大的隐患。本项目拟对此开展探索性研究：通过建立旅游信息服务可信性元模型，实现旅游信息服务可信性本体知识表示及映射；对跨文化旅游信息服务行为模式进行比较研究；提出基于可信性理论的分层云模型旅游信息服务可信性分析方法；基于Game理论探求旅游信息可信性和游客行为时空耦合机理；建立旅游信息服务可信性的移动社会网络模拟环境，仿真验证旅游信息可信性对旅游者的行为影响，以此来引导旅游者科学合理决策，这对规范旅游消费市场，提高旅游目的地诚信，促进旅游行业健康和谐发展能起到很好的引导作用。该项目的研究成果可推广到现代服务业的其它生产和服务领域。

Along with the country's emphasis on the tourism industry, tourism develops faster than ever before in recent years. Mobile social network will be the main means of obtaining tourism information and communicating dynamically as tourism is characterized by mobility, sociality and cross-culture. They bring many variants to tourism information credibility's measurement, thus much uncertainty will arise in people's traveling decision-making. This project plans to carry out an exploratory research: Through building a tourism information service credibility meta model, realizes the tourism information service knowledge expressing and credibility ontology mapping; Conducts a comparative study on cross-cultural tourism information service behavior pattern; Proposes tourism information service credibility analysis means by trust theory-based layering cloud model; Searches space and time coupling mechanism of tourism information credibility and tourist behavior basing on game theory; Establishes the mobile social network virtual environment for tourism information service credibility test, to simulate and validate the tourism information credibility's influence on the tourist behavior. This work may play a guidance role in directing the tourist to make scientific reasonable decision, standardizing tourism consumption market, enhancing the tourism destination credibility, promoting tourism industry to be developed healthily and harmoniously. Its research fruits may be disseminated and applied to the other productions and services areas of modern service industry.