新冠肺炎疫情防控政策效应的制度-心理机制

本项目以新冠肺炎疫情防控政策效应的行为规律揭示为研究任务，以国家治理制度—心理为理论框架，对疫情防控政策的内容结构与逻辑、政策执行的政府-社-新媒体-个人行为机制进行基础性、回顾性、实证性考察。研究既着眼于当下疫情防治政策的政治性-有效性评估，又着力于未来社会治理体系完善和能力提升。研究内容及其方法为：①探析疫情防控政策的内容、结构及其内在逻辑，主要采用定量内容分析法；②疫情防控政策执行的政府—社会机制，以案例分析和扎根理论进行；③疫情防控政策作用的新媒体话语作用机制，以话语分析与社会网络分析法进行；④民众疫情防控政策遵从的心理机制，以问卷调查和实验方法进行。可能的学术贡献为：①政策分析与评估的制度—心理分析框架创新；②政策行为效应的理论创新；③政策执行的新媒体话语机制学术领域创新；④两次横断性调查数据（SARS、新冠肺炎早期调查数据库）知识独特贡献。

This research project intends to study the behavioral effects of the public policies against the novel coronavirus (COVID-19) outbreak. Using an institutional-psychological model, the research conducts fundamental , retrospective, and empirical inspections on the anti-transmission policies from a government-society-new-media-individual perspective.Topics to be covered are: (1) contents, structure and internal logic of the governing systems preventing and controlling the transmission of the epidemics; (2) the government-society interaction during the policy making and execution processes; (3) a new form of governance—the governance over/via media and public opinion; and (4) cognitive mechanisms and behavioral effects of governance. Survey research (topic 4), quantitative text analysis (topic 1), case study (topic 2), discourse analysis (topic 3), grounded theory (topic 2), and etc. are the designed research methods to accomplish the following contributions: (1) innovating the conceptual frameworks on the institutional-psychological mechanisms of governance; (2) uncovering the theoretical implications of behavioral policy effects and efficacy of governance; (3) exploring the mechanisms of governance on/via media and public opinion; and (4) comparing real-time public perceptions during the two recent public health emergencies: the Severe Acute Respiratory Syndromes (SARS) outbreak in 2003 and COVID-19 outbreak in 2020, using data from the applicant’s previous studies on SARS and a series of on-going survey studies on COVID-19 (4590 samples has been collected from January to February, 2020).