Formation Mechanisms of Rural Summer Health Destination Loyalty: Exploration and Comparison of Low- and High-Aged Elderly Leisure Vacation Tourists.
Formation Mechanisms of Rural Summer Health Destination Loyalty: Exploration and Comparison of Low- and High-Aged Elderly Leisure Vacation Tourists.
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DOI：
10.3390/bs12100367
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发表时间：
2022-09-28
影响因子：
2.6
通讯作者：
Li, Xiaoyun
中科院分区：
文献类型：
--
作者：
Zhang, Puwei;Guo, Shuaifeng;Zeng, Li;Li, Xiaoyun
关键词：
目的地忠诚度是旅游目的地竞争力的重要指标。城市老年乡村暑期健康休闲度假（RSHLVUE）游客年龄跨度广。目的地经营者需要了解不同年龄游客的忠诚度形成机制。 RSHLVUE游客被分为低年龄组（LA）和高年龄组（HA），基于情感、行为和认知（ABC）理论检验和修正感知价值、游客幸福感、地方依恋和目的地忠诚度之间关系的假设。测量模型的测试结果显示，房委会在成本价值、意义感和地方依赖性方面表现出较强的反应。洛杉矶目的地忠诚度的形成机制是游客幸福感→感知价值→地方依恋→目的地忠诚度；对于HA来说，目的地忠诚度形成机制是感知价值→游客幸福感→地方依恋→目的地忠诚度。研究结果加深了老年休闲度假游客对目的地忠诚度的认识，可以指导RSHLVUE目的地管理者提升目的地竞争力。
Destination loyalty is a key indicator of the competitiveness of tourist destinations. Rural summer health leisure vacations for urban elderly (RSHLVUE) tourists span a wide range of ages. Destination operators need to understand the loyalty formation mechanisms of different aged tourists. RSHLVUE tourists were divided into a low-aged group (LA) and a high-aged group (HA) to examine and modify the hypothesis of the relationship between perceived value, tourist well-being, place attachment, and destination loyalty based on affect, behavior, and cognition (ABC) theory. The test results of the measurement model indicate that the HA showed stronger responses in terms of cost value, sense of meaning, and place dependency. The formation mechanism of destination loyalty for the LA is tourist well-being → perceived value → place attachment → destination loyalty, and for the HA is perceived value → tourist well-being → place attachment → destination loyalty. The findings deepen the understanding of destination loyalty among elderly leisure vacation tourists and can guide RSHLVUE destination managers to enhance destination competitiveness.
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