The personal touch of business relationship: A study of the determinants and impact of business friendship

The personal touch of business relationship: A study of the determinants and impact of business friendship
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商业关系的个人风格:商业友谊的决定因素和影响的研究

DOI:
10.1007/s10490-016-9464-1
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发表时间:
2016-04
影响因子:
5.4
通讯作者:
Qian Liping
Qian Liping
中科院分区:
管理学3区
文献类型:
--
作者:
Gao Weihe;Liu Yong;Qian Liping

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商业友谊指的是渗透到许多市场的“商业”交易和个人“友谊”的融合。随着关系营销和客户关系管理变得越来越普遍,商业友谊作为一种
Business friendship refers to the integration of “business” dealings and personal “friendship” that permeates many markets. As relationship marketing and customer relationship management become increasingly prevalent practices, business friendship as a fu
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