The impact of policy measures on consumer intention to adopt electric vehicles: Evidence from China

The impact of policy measures on consumer intention to adopt electric vehicles: Evidence from China
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政策措施对消费者电动汽车使用意愿的影响:来自中国的证据

DOI:
10.1016/j.tra.2017.08.013
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发表时间:
2017-11
期刊:
Transportation Research Part A: Policy and Practice,
影响因子:
--
通讯作者:
Zhao Dingtao
Zhao Dingtao
中科院分区:
其他
文献类型:
--
作者:
Wang Shanyong;Li Jun;Zhao Dingtao

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电动汽车(EVS)已被公认为是减少交通部门碳排放的一种有前途的手段。为了促进电动汽车的采用,已经做出了很大的努力,并出台了一系列政策措施。然而,电动汽车的广泛采用可能还不够。本研究将政策措施分为三类(即财政激励政策措施、信息提供政策措施和便利政策措施),并考察这些政策措施如何激励消费者采用电动汽车,以及消费者的环境关注如何调节这种影响。对324名受访者的调查结果表明,三类政策措施与电动汽车的采用意愿呈显著正相关,便利性政策措施是促进电动汽车使用的最重要的政策措施。此外,研究结果还表明,消费者的环境关注度在两类政策措施(金融激励政策措施和便利政策措施)与电动汽车采用意愿的关系中起到了调节作用。对未来的研究提出了启示和建议。
Electric Vehicles (EVs) have been recognized as a promising means to reduce carbon emissions from the transport sector. To promote the adoption of EVs, great efforts have been made and a series of policy measures have been introduced. However, the widespread adoption of EVs is likely to be insufficient. This study divides policy measures into three catalogs (i.e., financial incentive policy measures, information provision policy measures and convenience policy measures) and investigates how these policy measures motivate consumers to adopt EVs and how such effects are moderated by consumers’ environmental concern. The results of a survey of 324 respondents suggest that three catalogs of policy measures are positively and significantly related to EVs adoption intention, and convenience policy measures are the most important policy measures to promote EVs. In addition, the results indicate that consumers’ environmental concern plays a moderating role in the relationships between two catalogs of policy measures (financial incentive policy measures and convenience policy measures) and EVs adoption intention. Implications and suggestions for future research are provided.
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