The role of lifestyle television in transforming culture, citizenship and selfhood: Australia, China, Taiwan, Singapore and India

电视现在覆盖了中国97%的人口，印度电视是世界上增长最快的行业之一。尽管电视作为一种媒体形式在我们地区占据主导地位，但在澳大利亚，我们对亚洲电视的社会和文化层面知之甚少。通过研究Lifestyle TV--一种致力于促进新的生活方式和消费形式的流派--这个项目将帮助我们了解本地区不断变化的文化、经济和社会动态，为研究重点4做出贡献。通过与亚洲文化和学术的接触，它还将帮助定位澳大利亚媒体研究在地区和国际上具有相关性，并将有助于向澳大利亚电视制作人通报该地区的新发展。

Television now reaches 97% of the population in China and Indian TV is among the world's fastest growing industries. Despite its dominance as a media form in our region, in Australia we know little about the social and cultural dimensions of television in Asia. By researching lifestyle TV – a genre concerned with promoting new forms of lifestyle and consumption – this project will help us comprehend the shifting cultural, economic and social dynamics of our region, contributing to Research Priority 4. Through engagement with Asian cultures and scholarship, it will also help position Australian media research as relevant both regionally and internationally and will help to inform Australian TV producers of new developments in the region.