From Museums, to Movies, to Marineland: W.D. Burden, G. K. Noble, and the Marketing of Animal Behavior Research

这个项目的重点是科学的相互渗透， 教育和娱乐的研究和促进 动物行为研究Gladwyn Kingsley Noble和William 美国自然历史博物馆的道格拉斯伯顿从 大概是1928年到1950年 熟练的企业家，无论是贵族， 伯顿认识到电影在行为研究中的重要性 及其作为教育和宣传媒介的重要性， 促销目的。 电影的发展代表了 行为研究中的重大技术突破， 因为生物学家现在可以将动物的运动和行为 在一个可以被随意研究和操纵的媒介上。 然而，自然历史电影具有双重功能，因为 这些电影可以作为教育向公众展示， 娱乐，一个营销策略，贵族和负担 在促进他们的实验部门雇用 生物学，1928年在美国博物馆成立。 的相互作用 科学和娱乐在贵族的职业生涯中， 负担在三十年代后期达到顶峰， 海洋世界的建立，第一个多物种 在圣奥古斯丁以南18英里处， 佛罗里达。 作为一个研究中心，娱乐公园和 电影制片厂，海洋代表了一种新的销售方法， 科学在20世纪世纪的美国文化中受到大众传媒的滋养。 研究对象也是生成的重要工具 大众诉求 利用海豚的大众形象 作为“上帝、孩子和男人的朋友”， 养殖海豚本身就是一种营销策略 为例 这项研究直接关系到动物的历史， 行为研究在美国和有关问题的使用 20世纪初大众传媒在科普中的作用 世纪美国文化。

This project focuses on the interpenetration of science, education, and entertainment in the study and promotion of animal behavior research by Gladwyn Kingsley Noble and William Douglas Burden at the American Museum of Natural History from roughly 1928 to 1950. Adept entrepreneurs, both Noble and Burden recognized the importance of film in behavior research and its significance as a medium for educational and promotional purposes. The development of film represented an important technological breakthrough in the study of behavior, for the biologist could now isolate animal motion and behavior on a medium that could be studied and manipulated at will. Natural history films, however, served a dual function, for these films could be shown to the public as education and entertainment, a marketing strategy that Noble and Burden employed in promoting their Department of Experimental Biology, founded at the American Museum n 1928. The interplay of science and entertainment in the careers of Noble and Burden reached its culmination in the late thirties with the establishment of Marineland, the first multi-species oceanarium of its kind, 18 miles south of St. Augustine, Florida. Serving as a research center, entertainment park and film studio, Marineland represented a new approach to selling science in 20th century American culture fed on mass media. The object of study was also an important tool in generating mass appeal. Capitalizing on the popular image of the dolphin as a "friend to gods, children, and men," Marineland cultivated the dolphin itself as a marketing ploy. As a case study, this project bears directly on the history of animal behavior studies in America and on issues regarding the use of mass media in the popularization of science within 20th century American culture.