The Effects of Computer Mediation on the Development of Trust: A Web-Based Experiment

*9614443科恩随着最近国家和全球信息基础设施的动态扩张，更大、更多样化的社区的活动正在变得一体化。正因为如此，我们非常需要了解如何在以计算机为中介的方式共同行动的人之间建立信任。这个项目将实证地调查人们如何在联网的、计算机中介的环境中工作的任务组中产生和维持信任。它将比较面对面实验条件的结果，以及通过联网计算机提供“桌面会议”视频连接的小组工作的结果，以及通过万维网工作而没有视频支持的小组的结果。预计将推出两款重要产品。首先，这项研究将提供有价值的实验证据，说明随着工作组学习任务程序，计算机调解是否以及如何影响信任的发展。第二，它将为通过万维网进行关于信息技术的整合和影响的科学实验提供新的工具和方法的广泛开发和示范。这些工具和方法包括招募受试者、计划、指导、实验任务绩效、会后提问和支付。这承诺将有助于将网络作为一种活跃的研究工具和环境广泛开放。***

*** 9614443 Cohen With the recent dynamic expansion of the National and Global Information Infrastructures, the activities of larger, more diverse communities are becoming integrated. Because of this, there is great need to understand how trust develops among people acting together in computer-mediated ways. This project will empirically investigate how people generate and maintain trust in task groups working within networked, computer-mediated environments. It will compare results from face-to-face experimental conditions, with results obtained from groups working via networked computers that provide "desktop conferencing" video connections, and results on groups working via the World Wide Web without video support. Two significant products are expected. First, the research will provide valuable experimental evidence on whether and how computer mediation affects the development of trust as work groups learn task routines. Second, it will provide extensive development and demonstration of new tools and methods for the conduct of scientific experiments on the integration and impacts of information technology via the World Wide Web. These include tools and methods for recruitment of subjects, scheduling, instruction, experimental task performance, post-session questioning, and payment. This promises to help open the Web at large as an active research tool and environment. ***