Doctoral Dissertation Research: Cultural, Structural, and Economic Factors in the Advent and Acceptance of a New Cultural Product Market

SE-0221014PI(S)：Timothy Dowd Maureen Blyler Emory大学这项博士论文改进助学金建议通过研究文化、结构和经济因素的作用，采取更全面的方法来研究新的文化产品市场的出现。过去的社会学研究详细阐述了文化、社会结构以及国家和公共政策在市场出现中的作用。然而，这些工作大多集中在与市场产生相关的生产要素上，总体上突出了市场的社会建构。采购经理人指数表明，市场更多地是由需求侧因素推动的，而不是生产要素。这个项目将调查广告商、消费者和制片人如何在特定的市场部门中为新的消费专业杂志市场的出现和适应做出贡献。研究人员辩称，要真正了解市场，我们不仅必须了解市场是如何创造和持续的，而且必须了解市场是如何由不完全是社会或经济因素促成的。最近的档案数据和对美国主要报纸和杂志的内容分析将被用来研究新经济杂志市场是如何出现的，以及如何被广告商、消费者和生产者合法化的。

SES-0221014PI(s): Timothy Dowd Maureen Blyler Emory University This Doctoral Dissertation Improvement Grant proposes to take a more holistic approach to the examination of the emergence of new cultural product markets by examining the role of cultural, structural and economic factors. Past sociological research has detailed the role of culture, social structure, and the state and public policy in the emergence of markets. However, much of this work focuses on production factors associated with markets' emergence and generally highlights the social construction of markets. The PIs suggest that markets are more driven by demand-side factors than factors of production. This project will investigate how advertisers, consumers, and producers contributed to the emergence and accommodation of a new consumer specialty magazine market within that particular market sector. The investigators argue that to truly understand markets, we must understand not only how markets are created and persist, but also how they are enabled by factors that are not exclusively social or economic. Recent archival data and a content analysis of major U.S. newspapers and magazines will be used to examine how the new economy magazine market emerged and was legitimized by advertisers, consumers and producers.