Organisational logics of cross-border real estate markets: constellations of actors and geographies in the case of the office market of Warsaw

本研究项目的目的是分析组织逻辑（使指导方针和实践：“handlungsanleitende Logiken”），促进华沙房地产市场的创建和融入国际市场。这意味着要分析a)组织逻辑的生产和创造，就其发展的地方而言，就涉及的参与者以及形成的网络而言，b)这些逻辑的循环和中介。该研究项目基于这样一种假设，即创建跨境房地产市场意味着在1990年代以前无法进入的市场发生深刻的质的变化。我们的理解是，这些变化需要的不仅仅是放松经济管制、国际行动者的存在和增加外国投资。我们的案例研究是华沙的写字楼市场，一方面，全球房地产投资是一个相当新的现象，另一方面，自全球金融危机以来，市场经历了非常动态的发展。我们已经研究了1995年至2010年房地产咨询公司的市场和现场报告的制作和应用实践。我们现在的目标是探索参与者网络中组织逻辑的进一步发展、修改和适应。除了咨询公司，我们的分析还涉及房地产投资者、金融家和开发商。我们的假设是，由于市场成熟度的提高和华沙办公市场参与者的长期参与，他们根据自己的需求、客户和经验调整组织逻辑。我们假设组织逻辑的修改和适应可以通过跨境房地产市场参与者在全球城市之间的全球-地方知识网络中的特殊嵌入性来解释。演员的星座和他们的地理位置说明了当地房地产市场实现实践的跨国特征。

Aim of this research project is to analyze the organizational logics (enabling guidelines and practices: "handlungsanleitende Logiken") which foster the creation and integration of the real estate market of Warsaw into international markets. This implies to analyze a) the production and creation of organizational logics in respect to the places where they are developed, in respect to the involved actors as well as to the networks which take form and b) the circulation and mediation of these logics. The research project is based on the assumption that the creation of cross-border real estate markets implies profound qualitative transformations on markets which have been inaccessible until the 1990s. Our understanding is that these changes require more than economic deregulation, the presence of international actors and an increase of foreign investments. Our case study is the office market of Warsaw where global real estate investments are on the one hand a rather recent phenomenon and where on the other hand the market undergoes a very dynamic development since the global financial crisis.We already examined the making of market and site reports and the applied practices by real estate consultancies from 1995 till 2010. Our aim now is to explore further developments, modifications and adaptations of organizational logics within the network of actors. Beyond consultancies we will address real estate investors, financiers and developers in our analysis. Our assumption is that due to an increased market maturity and long-term engagement of actors in the Warsaw office market, they adapt the organizational logics to their needs, customers and experience. We assume that the modification and adaptation of organizational logics can be explained by the particular embeddedness of actors of cross-border real estate markets in global-local knowledge networks between global cities. Constellations of actors and their geographies speak for a transnational character of enabling practices for local real estate markets.