Full-Scale Development: Oceanus

Oceanus(暂定标题)是一个多平台媒体项目，旨在提高海洋知识并交流最新的海洋学研究和探索。该项目由国家地理电视台制作，将专注于全球海洋系统背后的复杂科学，以及深海探索中涉及的许多挑战。Oceanus旨在接触到不同性别和所有人口的广泛公众受众。该项目还包括与正规教育的联系，特别是对讲西班牙语的学生的宣传工作。该项目的目标是提高观众对1)海洋系统和功能背后的基本原则和基本概念，以及2)海洋对人类的影响和我们对人类的影响的认识。其中包括一部由罗伯特·巴拉德博士和众多国际科学家主演的5集电视连续剧，该剧将于2012年在国家地理频道首播。该系列将采用新一代水下探测技术，以前所未有的方式看到海底。该项目还包括数字和在线内容，一本配套书籍，《国家地理》杂志和《国家地理儿童》杂志的报道，为教师和学生提供的正式和非正式材料，以及针对服务不足的年轻人的外联计划。多媒体研究将分两个阶段进行形成性评估，奈特·威廉姆斯公司将在三个不同的研究中进行总结性评估，以评估该项目在电视连续剧、网络和外展活动方面的学习影响。Ocean将展示推动深海电影制作的技术创新。该项目旨在用有关科学和相关尖端工程的关键领域的引人入胜的故事吸引广泛的受众。这部电视剧预计将在美国吸引2500万观众，外展材料也将达到数百万。总结性评价将增加关于科学教育电视对成人的影响以及在与海洋有关的主题方面向未得到充分服务的受众宣传的影响的研究机构。

Oceanus (working title) is a multi-platform media project designed to increase ocean literacy and communicate the latest oceanographic research and exploration. Produced by National Geographic Television, the project will focus on the complex science behind the global ocean systems and the many challenges involved in deep-ocean exploration. Oceanus is designed to reach a broad public audience across both genders and all demographics. The project also includes links to formal education, with special outreach efforts to Spanish-speaking students. The project goals are to increase viewer literacy about 1) the essential principles and fundamental concepts underlying ocean systems and functions, and 2) the impact of the ocean on humanity and our influence on it. The deliverables include a 5-part "landmark" television series featuring Dr. Robert Ballard and a host of international scientists, which will premiere on the National Geographic Channel in 2012. The series will employ a new generation of underwater exploration technology which allows for an unprecedented view of the ocean floor. The project also includes digital and online content, a companion book, coverage in National Geographic magazine and National Geographic Kids magazine, formal and informal materials for teachers and students and an outreach program for underserved youth. Multimedia Research will conduct formative evaluation in two phases, and Knight Williams Inc. will conduct summative evaluation in three separate studies to assess the project's learning impacts with respect to the television series, web and outreach activities.Oceanus will showcase technical innovations which advance deep-sea film making. The project aims to engage a broad audience with compelling stories about a critical area of science and related cutting-edge engineering. The television series is expected to reach 25 million viewers in the U.S., and the outreach material millions more. The summative evaluation will add to the body of research on the impact of science educational television on adults, and the impact of outreach to underserved audiences with respect to ocean-related topics.