HCC: Small: Website Design, Content, and Ideological Communication

本跨学科研究旨在了解网站设计和内容如何影响暴力和非暴力意识形态网站的心理过程、态度和行为结果。将进行内容分析研究，以确定和比较意识形态网站（暴力和非暴力）和非意识形态网站的网站可信度、互动性和说服策略的水平和性质。这些变量的关系，网站有用性的意识形态传播和心理过程，如身份表达，和非人化也将进行检查。接下来，将进行一系列实验，研究网站关键特征（可信度、交互性和说服力）对网站用户的知识、态度和行为意图的因果影响。这些研究将比较这些特征对提倡暴力与非暴力的意识形态网站的影响。将捕捉相关的用户特征（例如，人口统计、社会身份、自尊、生理唤起），以便建立模型和测试调节影响。在这些实验中，将开发模拟网站来代表可信度、互动性和说服力的不同方面。人类参与者将被要求浏览这些网站并对讨论线程做出回应，浏览相关链接，填写简短的问卷，并参与旨在评估关键结果的其他活动。知识、态度和意图的测量将在网站曝光前后进行评估，以进行比较。通过运用跨学科的方法来研究网络上越来越多的意识形态群体，这一系列的研究将为未来服务于公共利益的教育网站的研究和传播提供新的理论和模型。通过研究可信度、互动性和说服力的具体方面，将开发新的知识，这些方面以前没有研究过关于意识形态动机的态度和行为。对暴力和非暴力意识形态网站的重要比较，也将有助于通过以人为本的计算，更好地理解人们对意识形态的看法和反应。这种合作还将为团队成员和更广泛的研究界开发和展示未来综合研究的方法。虽然调查和结果将侧重于意识形态网站设计和传播，但所开发的框架也将与研究网站设计对其他领域（如在线教育）成果的影响有关。进行实验所需的理论和方法背景的结合将有助于心理学，传播学和管理信息系统的博士生和本科生研究助理的研究训练。这项研究的发现也可能对教育公众了解意识形态网站以及他们如何试图影响和说服访问这些网站的个人具有许多实际意义。此外，通过几个科学的专业渠道传播结果将实现对多个学术领域做出贡献的更广泛影响。

This interdisciplinary research seeks to understand how website design and content influence psychological processes and attitudinal and behavioral outcomes on violent and non-violent ideological websites. A content analysis study will be conducted to identify and compare the level and nature of website credibility, interactivity, and persuasion tactics for ideological websites (violent and non-violent) and for non-ideological websites. Relationships of these variables to website usefulness for ideology dissemination and psychological processes such as identity expression, and dehumanization will also be examined. Next, a series of experiments examining causal influences of key website characteristics (credibility, interactivity, and persuasion) on website users' knowledge, attitudes, and behavioral intentions will be conducted. These studies will compare the effects of these characteristics for ideological websites advocating violence versus non-violence. Relevant user characteristics (e.g., demographics, social identity, self-esteem, physiological arousal) will be captured for purposes of model building and testing for moderating influences. In these experiments, simulated websites will be developed to represent varying facets of credibility, interactivity, and persuasion. Human participants will be asked to navigate through these websites and respond to discussion threads, explore related links, fill out short questionnaires, and engage in other activities intended to assess key outcomes. Measures of knowledge, attitudes, and intentions will be assessed before and after website exposure for comparison. By leveraging an interdisciplinary approach to the growing number and presence of ideological groups online, this series of studies will lead to new theories and models for future research and dissemination of educational websites serving public interests. New knowledge will be developed by examining the specific facets of credibility, interactivity, and persuasion, which have not previously been studied with respect to ideologically motivated attitudes and behavior. An important comparison of violent and non-violent ideological websites will also contribute uniquely to better understanding the perceptions of and responses to ideologies through human-centered computing. This collaborative effort will also develop and demonstrate methods for future integrated research, for team members and the broader research community. Although the investigation and findings will focus on ideological website design and communication, the framework developed will also be relevant to studying the impact of website design on outcomes in other areas such as online education. The combination of theoretical and methodological backgrounds required to conduct the experiments will contribute to the research training of doctoral students and undergraduate research assistants in Psychology, Communication, and Management Information Systems. Findings from this research are likely to also have a number of practical implications for educating the general public about ideological websites and how they attempt to influence and persuade individuals who visit these sites. In addition, dissemination of the results through the professional channels of several sciences will achieve the broader impact of contributing to multiple academic fields.