Full-Scale Development: "Citizen SciGirls" Transmedia and Research to Encourage Girls in STEM

这一综合研究和实施项目将促进对相互关联的跨媒体平台如何建立儿童参与公民科学的动机的理解，并有助于女孩的科学自我认同。该项目将利用本网站、跨媒体电视和网络连续剧的成功以及国家科学基金会对公民科学评估方法和工具的其他投资，深化女孩参与公民科学项目。项目交付成果包括6个公共广播和在线流媒体的《公民本网站》电视节目；西班牙语翻译；一个移动公民科学应用程序；每个特色公民科学项目都有一个本网站门户网站；活动指南和宣传。项目合作伙伴包括国家女孩合作项目(4-H，Girls，Inc.和Girl Soutts等)，该项目将在全国范围内开展推广活动，AAAS将开发开源的SciGirls应用程序。研究部分将建立在NSF资助的设计项目的基础上，该项目将使公民科学研究工具适用于年轻受众。研究问题包括：受众对媒体人物的认同是否会影响公民科学项目的参与？观看《公民科学女孩》节目会影响女孩的科学认同感的发展吗？人口统计因素(种族/年龄/性别)在影响学习成果和参与公民科学项目中起什么作用？形成性评价将应用跨媒体交付成果的迭代小组研究，以改善用户体验和学习成果。终结性评估将集中于对选定的课外环境中的女孩群体进行深入的观察性、非试验性研究。该项目的覆盖范围将通过公共广播公司广泛，预计将覆盖90%的电视家庭和100万游戏和应用程序的独立在线用户。预计的学习结果包括女孩对科学和环境的知识和兴趣的增加，她们的科学探究技能，以及参与公民科学项目导致的行为变化。

This integrated research and implementation project would advance the understanding of how interconnected transmedia platforms build children's motivation to take part in Citizen Science and contributes to girl's science self-identify. This project would deepen the engagement of girl's in Citizen Science projects by leveraging the success of SciGirls, the transmedia TV and web series, as well as other NSF investments in citizen science evaluation methods and instruments.Project deliverables include 6 Citizen SciGirls TV programs for PBS broadcast and online streaming; Spanish translations; a mobile citizen science app; a SciGirls web portal for each featured Citizen Science project; activity guides and outreach. Project partners include the National Girls Collaborative Project (4-H, Girls, Inc., and Girl Scouts among others) that will conduct national outreach, and AAAS that will develop the open source SciGirls app.The research component will build on the NSF funded DEVISE project adapting the Citizen Science research instruments for use with younger audiences. Research questions include: Does audience identification with media characters influence participation in Citizen Science Projects? Does watching Citizen SciGirls programs influence development of science identity among girls? What role do demographic factors (ethnicity /age/gender) have in influencing learning outcomes and participation in Citizen Science projects?The formative evaluation will apply iterative small-group studies of the transmedia deliverables in order to improve the user experience and learning outcomes. The summative evaluation will focus on in-depth observational, non-experimental studies of selected groups of girls in afterschool settings.The reach of the project will be extensive via PBS with a projected broadcast coverage of 90% of TV households and a million unique online users of the games and apps. Projected learning outcomes include girl's increased knowledge and interest in science and the environment, their skills of science inquiry, and behavior change resulting from participation in Citizen Science projects.