Politics and comedy. Political image building in hybrid satire and comedy shows of German television.

对于政治家来说，形象塑造对于获得和保持政治权力至关重要。因此，几年来，科学研究观察了政治行为者在媒体中的专业和个人角色。然而，最近一段时间，一个在以前的研究中基本上被忽视的趋势正在出现：德国政治家越来越多地出现在喜剧和讽刺节目中，如“Pelzig hält sich”或“heute show”。这一事实令人惊讶，因为讽刺传统上经常被用来批评政治。政治家似乎利用这些节目，通过表现幽默感来建立积极的形象。与此同时，讽刺电视的发生对政客来说是高度不可预测和危险的。他们与有经验的、有时是批评性的媒体行为者互动，这些行为者遵循自己的利益。因此，喜剧具有内在的多义性和延伸的禁忌性。因此，如果政治家表现得笨拙，他们可能会显得愚蠢，荒谬和不负责任。该研究项目分析了政治和媒体行为者在镜头前使用幽默的情况，以及观众对这种介绍的接受情况。此外，它是调查这些表演如何影响观众对政治和政治家的看法。在以美国为主体的接受研究中，对滑稽政治传播可能产生的影响存在着不同的看法。在喜剧中的政治家的介绍将与经典的讽刺电视节目中的政治家的介绍进行比较。将探讨以下问题：1. 政治和媒体演员使用了哪些滑稽的沟通方式？2. 观众如何看待这些外表以及产生了哪些政治形象？3. 政治形象塑造的机遇和风险有哪些？演员们如何评价这一点？探索性的实证研究遵循更广泛的概念解释“录像”。为了回应对象的复杂性，分析考虑了生产、文本和接受三个维度。该项目旨在深入了解德国“politainment”的新发展。到目前为止，这几乎被科学界完全忽视了。

For politicians, image building is important to gain and retain political power. Thus, for several years scientific studies observe the presentation of political actors in their professional and personal role in media. However, in recent times, a trend - having largely been ignored in previous research - is emerging: German politicians increasingly appear in comedy and satire shows like "Pelzig hält sich" or "heute show". This fact is surprising because satire is traditionally often used to criticize politics. It seems that politicians use those shows in order to build a positive image by performing a sense of humour. At the same time, occurrence in satirical television can be highly unpredictable and risky for the politicians. They interact with experienced and sometimes critical media actors, who follow their own interests. So comedy is characterized by inherent polysemy and extended taboos. Therefore, if politicians act awkward, they may appear silly, ridiculous and irresponsible. The research project analyses the use of humour by political and media actors in front of the camera, as well as the reception of such presentations by the audience. Moreover, it is to investigate how these performances influence the perception of politics and politicians by the audience. In the recent reception research, which is primarily American, there is disagreement in terms of possible impacts by comical political communication. The presentation of politicians in comedy will be compared with the presentation of politicians in classical satirical television shows. The following questions will be pursued:1. Which possibilities of comical communication are used by political and media actors?2. How does the audience perceive those appearances and which images of politics are generated?3. Which opportunities and risks for the political image building can be identified? How do the actors assess this aspect? The explorative empirical study follows a broader concept of interpretive "videography". In order to respond to the complexity of the object, the analysis considers the three dimensions of production, text and reception. The project aims to gain an insight into a new development of "politainment" in Germany. Up to now this has almost been completely neglected by scientific community.