SCC RAPID: Consumer Responses to Household Provisioning During COVID-19 Crisis and Recovery

早期证据表明，2019冠状病毒病危机正在加快电子商务的普及速度，越来越多的人在网上订购并使用送货服务来满足他们的需求。在危机和复苏期间，人们对电子商务和快递的接受程度可能是不均衡的，因为不同人群在获得运输、当地零售商、在线技术和快递服务方面的机会和障碍各不相同。这项研究将收集关键和时间敏感的信息，以评估人们在大流行期间改变购物行为的程度，以及在恢复期间和之后采用技术的持久影响。它将揭示消费者行为的重要趋势和获取渠道的差距，有助于规划人员为正在进行的恢复和未来的紧急情况做好准备。调查结果将通过确定满足家庭需要的机会，同时尽量减少风险，从而促进社区的健康和福祉。该项目采用三个州的代表性抽样框架，将在未来一年内对消费者进行反复的横断面在线调查，以了解他们的购物策略发生了怎样的变化，他们对在线零售和配送服务的使用情况，以及他们在获取食品和家庭用品方面面临的挑战。该项目还将与交付平台公司合作，目标是能够将趋势数据与危机前、危机期间和恢复阶段对其服务需求的信息结合起来。总之，这些新颖及时的数据将用于检查在线和店内家庭供应的趋势，确定购物障碍，并开发技术采用模型。该项目与美国国家科学基金会的智能和互联社区项目高度相关，因为它探索了流行病等冲击对社区的影响，并将技术和社会层面紧密结合起来。该提案的研究结果将有助于更好地告知社区危机中的行为变化，并有可能制定有弹性的控制措施。该奖项反映了美国国家科学基金会的法定使命，并通过使用基金会的知识价值和更广泛的影响审查标准进行评估，被认为值得支持。

Early evidence suggests that the COVID-19 crisis is accelerating the rate of adoption of e-commerce with more people ordering online and using delivery services to meet their needs. The embrace of e-commerce and delivery during the crisis and recovery are likely uneven, as opportunities and barriers to accessing transportation, local retailers, online technologies, and delivery services vary across the population. This study will collect critical and time-sensitive information to evaluate the extent to which people modify their shopping behavior during the pandemic and the lasting effects of technological adoption during recovery and beyond. It will reveal important trends in consumer behaviors and gaps in access that can aid planners in preparation for ongoing recovery and future emergencies. Findings will promote the health and well-being of the community by identifying opportunities to meet household needs while minimizing risk.Using a representative sampling frame for three states, this project will survey consumers in a repeated cross-sectional online survey over the next year to understand how their shopping strategies have changed, their use of online retailing and delivery services, and their challenges in accessing food and household goods. This project will also collaborate with delivery platform firms with the goal of being able to marry trend data and information about the demand for their services before the crisis, during it, and in the recovery phase. Together, these novel and timely data will be used to examine trends in online and in-store household provisioning, identify barriers to shopping, and develop models of technology adoption. This project is highly relevant to the Smart and Connected Communities program at NSF as it explores the impact of shocks such as pandemics on communities and strongly integrates technical and social dimensions. Research results from this proposal will help better inform communities of behavioral changes in crises and potentially develop resilient controls.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.