Study on the influence of Iconic design on Brand Symbolic Value- Based on luxury brand.doc

在此研究期间，我完成了文献综述，搭建了概念框架，并进行了两次消费者调查。第一次致力于MACROMILL的是关于标志性设计对豪华酒店感知的影响的调查。花费了172,800日元，花费了2019.05日元。二是关于标志性产品设计对奢侈手表品牌认知的影响的调查。它是由乐天研究公司在2019.06进行的，花费了10.8万日元。这些总共是280,800日元。

During this research period, I finished the literature review, set up the conceptual framework and conducted consumer surveys twice.The first one committed to Macromill is the survey about the influence of iconic design on luxury hotel perception. It was done 2019.05 and cost 172,800JPY.The second one is the survey about the influence of iconic product design on luxury watch brand perception. It was conducted by RAKUTEN Research in 2019.06 and cost 108,000JPY. These were totally taken 280,800JPY.