Public Connection: Individuals' media repertoires and the re-figuration of publics

项目C调查个人如何与更广泛的公众建立联系，并为公共传播的重塑做出贡献。个人的媒体剧目和其他形式的与公众的联系将被分析为“公共联系剧目”。在我们的理解中，公共关系剧目包括个人指某种公共的所有取向和做法。这个术语指的是几个“公共”作为社会实体，它们超越了个人的私人世界。例如，个人可以连接(或断开)他们所在国家的普通公众，他们居住的更本地化的公众，致力于特定主题的特殊兴趣小组，或流行文化特定方面的粉丝社区。设计遵循三个主要目标：描述和理解个人公共联系剧目以及它们如何与传记和社会背景相关；分析这些剧目对公共联系和公众的交流比喻的影响；考察当前媒体环境中的趋势如何塑造个人的公共关系曲目，并通过这些曲目塑造公众的传播形象。该项目的经验方法结合了从不同角度审查三个研究目标的补充模块。通过由两波媒体日记和半结构化访谈组成的定性小组分析，我们将详细重构哪些公共个体与哪些公共个体联系，出于什么原因，以及通过哪些类型的传播实践。在此模块的基础上，我们将设计一项标准化调查，提供对当代公共连接剧目的详细描述和分析。第三个模块采用了第一个模块的定性方法，并将其应用于在与不同公众建立联系的方法方面特别创新的个人，我们将其称为“先锋用户”；将我们的分析应用于这些用户，将有助于我们在深度调解的背景下拓宽公共联系剧目的范围。关于整套方案的目标--即调查深度调解化时代公共传播的重塑--项目C涉及个人如何通过其公共关系剧目为公共重塑作出贡献的问题。对于这一一揽子提案的其他项目，项目C提供了理论和经验证据，说明现有媒体组织和不同形式的先锋新闻在个人用户的公共联系剧目中所起的作用(关于先锋新闻的项目A)，以及关于新闻与受众关系的变化(关于新闻与受众关系的项目B)如何反映在个人用户与不同公众的联系方式上。

Project C investigates the ways in which individuals connect to the wider public and contribute to the re-figuration of public communication. Individuals' media repertoires and other forms of connecting to publics will be analyzed as 'public connection repertoires'. In our understanding, public connection repertoires include all orientations and practices by means of which an individual refers to some kind of public. The term refers to several 'publics' as social entities that endure beyond individuals' private worlds. For instance, individuals can connect to (or disconnect from) the general public of their home country, the more localized public where they live, a special interest group dedicated to a specific topic, or the fan community of a specific facet of popular culture.The design follows three main objectives: to describe and understand individual public connection repertoires and how they relate to biographical and social contexts; to analyze the consequences these repertoires have for public connection and for the communicative figurations of publics; to examine how current trends in the media environment shape individuals’ public connection repertoires and, through these repertoires, the communicative figurations of publics.The project’s empirical approach combines complementing modules that examine the three research objectives from different perspectives. Through a qualitative panel analysis comprising two waves of media diaries and semi-structured interviews, we will reconstruct in detail, which publics individuals connect themselves to, for what reasons, and through which kinds of communicative practices. Building on this module, we will design a standardized survey that will provide a detailed description and analysis of contemporary public connection repertoires. The third module employs the qualitative methodology of the first and applies it to individuals who are particularly innovative in their methods of connecting to different publics, individuals we refer to as 'pioneer users'; applying our analysis to these users will help us to widen the spectrum of public connection repertoires in the context of deep mediatization. With reference to the objectives of the whole package – that is, to investigate the re-figuration of public communication in an age of deep mediatization –, Project C addresses the question of how individuals, through their public connection repertoires, contribute to the re-figuration of publics. To the other projects of this package proposal, Project C contributes theoretical and empirical evidence on the role established media organizations and different forms of pioneer journalism play in individual users' public connection repertoires (Project A on pioneer journalism) and on how changes in the journalism-audience relationship (Project B on journalism-audience relationships) are reflected in the ways individual users connect to different publics.