Modelling the Dynamics of Supply Chain Alignment: Linking Customer Behaviour to Internal Capabilities

国家的社会和经济发展受到在不确定和风险环境中工作的行业领导者所作决策质量的影响和塑造。没有什么地方比澳大利亚商界的不确定性和风险更大了，在这里，成功或失败取决于与供应商和客户关系的管理方式。供应链关系决策通常是在理论、研究成果不足或更普遍的知识和经验不足的情况和背景下做出的。这项研究将提供一个向全球供应链领导者学习的难得机会，从而为国家的社会和经济繁荣做出贡献。

National social and economic development is impacted and shaped by the quality of decisions made by industry leaders who work in uncertain and risky environments. Nowhere is uncertainty and risk greater than in the Australian business community where success or failure depends on the way relationships with suppliers and customers are managed. Supply chain relationship decisions are often made in situations and contexts in which there is inadequate theory, research findings, or more generally insufficient knowledge and experience. This study will provide a rare opportunity to learn from a global supply chain leader and thereby make a contribution to national social and economic prosperity.