The Uses of Multimedia: Citizen Consumers, Creative Participation and Innovation in Australian Digital Content

该奖学金将抓住机会，使澳大利亚成为创意产业用户主导创新研究和应用的世界领导者。它将展示澳大利亚如何提高普通民众的多媒体素养，以促进更广泛的社会参与创造性内容的制作。它还为消费者主导的内容的国家和国际传播提供了切实可行的解决方案，从而有效地增加了新的国家通信网络，促进创造性内容和公民参与。将专业生产和消费者主导的创新联系起来将加强服务经济和澳大利亚的政治。

The Fellowship will seize the opportunity for Australia to become a world leader of research and applications in user-led innovation for the creative industries. It will show how Australia can uplift the capabilities of the general population in multimedia literacy, to promote wider social participation in creative content production. It also provides practical solutions for national and international dissemination of consumer-led content, thereby effectively adding new national networks of communication for creative content and civic participation. Linking professional production and consumer-led innovation will strengthen both the service economy and the Australian polity.