Research on generation of automatic responses for persuasive messages.

本研究通过四个实验考察了对劝说性信息的自动反应。2003年，实验一考察了命题呈现方式对真实性评价的影响。一旦提出命题，就会提高命题的真实性。2004年，实验2测试了说服性信息的错误记忆效应。阅读曾经有过的说服性信息使参与者认识到两周前提出的新信息。这种错误记忆在多面性思维风格的低组中出现的频率更高，并且错误记忆与信息的接受程度相关。实验三，等离子电视广告信息的自动加工。自动加工组的被试是偶然观看广告图像的，并且受图像吸引性广告的影响比逻辑呈现广告的影响大。在实验四中，说服性信息的呈现方式与被试的情绪状态之间存在交互作用。实验二的研究结果于<th>2005年1月在美国新奥尔良举行的第六届人格与社会心理学会议上发表。实验3的结果在2005年3月于科比举行的第52届日本团体动力学协会会议上发表。自动性的研究结果在冈隆2004年编辑的《社会认知研究的观点》中有描述。研究方法在北村秀也和坂本正弘主编的《个人电脑心理实验导论》中有介绍。通过一系列的实验，说服性信息的自动加工效果更加清晰。

Four experiments were conducted to investigate the automatic responses for persuasive messages. In 2003, Experiment 1 investigated the effect of presentation of proposition on the ratings of the truth. Presenting the proposition once increased the rating of the truth of the proposition. In 2004, Experiment 2 tested the false memory effect of persuasive messages. Reading the persuasive messages once have made the participants recognize new messages as presented two weeks before. Such false memory occurred more frequently for low groups in multiple-facet thinking style, and false memory correlated with the acceptance of the messages.In Experiment 3, automatic processing of advertising message in images presented by plasma television. Participants in automatic processing group watched the image of advertising accidentally and be influenced more by image-appealing advertising than logically presenting advertising. In Experiment 4, presenting style of persuasive messages and mood states of participants had an interaction effect. Positive framing had stronger effect on positive mood group.Research result of Experiment 2 was presented at the 6^<th> Conference of the Society for Personality and Social Psychology held at New Orleans in the United States in January in 2005. And the result of Experiment 3 was presented at the 52th Conference of Japanese Group Dynamics Association in Kobe in March in 2005. Research results of automaticity were described in ‘Perspectives on social cognition research' edited by Takashi Oka in 2004. And research method was addressed in ‘Introduction to psychological experiments by personal computer' edited by Hideya Kitamura and Masahiro Sakamoto. Effects of automatic processing of persuasive messages were made clearer through the series of these experiments.