Modelling the Influence of Organisational Identification and Marketing Actions on Membership Behaviour for Australian Football League Clubs

该项目涉及当前国际关注的个人和组织识别在管理营销关系中的作用的创新扩展，从静态角度到动态系统模型。这个项目将检查组织营销活动对消费者和组织之间的关系的影响，纵向超过五年。实验和准实验方法的结合将用于估计在澳大利亚足球联盟俱乐部会员的背景下，与全国每个AFL俱乐部合作进行的个人组织认同和营销活动以及组织隶属关系方面的关系。

This project involves an innovative extension of the current international focus on the role of individual and organisational identification in managing marketing relationships, from a static perspective to a dynamic systems model. This project will examine the influence of organisational marketing activities on the relationship between consumers and organisations, longitudinally over five years. A combination of experimental and quasi-experimental methods will be used to estimate the relationships between aspects of individual-organisational identification and marketing activities, and organisational affiliation, in the context of Australian Football League club membership, conducted in partnership with every AFL club nationally.