A Study on the Marketing Monitorial System of Service for Truak Transportation Facility

在日本，居民很少有机会发表意见，参与当地正在规划和建设的新交通基础设施项目的决策过程。这就产生了对该项目的强烈反对，并造成了项目的延误。在这方面，最近进行了一些试点试验，公民可以方便地获取关于该项目的信息或参与规划进程。然而，很少有研究针对干线运输系统进行这种试验，因为干线运输系统对内部和外部都有广泛的影响。本研究的目的是为项目开发商与居民之间的互动关系的构建提出调查分析的方法，并将德尔菲法应用于新交通设施规划的问卷调查中，即受访者参照前次调查的结果重复回答相同的问题。调查结果将作为规划过程的反馈，通过这种方法可以澄清其可接受性或问题。在拟定调查问题的过程中，在项目的第一阶段就牢记这样一种想法，即考虑是从与项目没有直接关系的问题中得出的。应用测图法和联合分析法对调查的等级数据和等级数据进行处理，并对长野县新北国线沿线居民进行了两次问卷调查，以检验所提出的方法。显然，居民的反应受到大多数人的影响，他们的多样性减少。

In Japan, there are very few opportunities for residents to express their views and to join the decision-making process of new transportation infrastructure projects which are being planned and constructed in their respective localities. This generates strong opposition to the project and causes delay to the project. In this regard, some pilot trials wherein citizens can easily access information about the project or participate in the planning process, have been conducted recently. However few studies aim such trials for trunk transportation systems which contribute wide-ranging internal and external effects. The objective of this study is to propose the method of survey and analysis for the construction of the interactive relationship between the project developer and residents in order to complete the project.The Delphi method, where respondents reply to the same questions repeatedly referring to the result of the previous survey, is applied to the questionnaire survey about the planning of a new transportation facility in this study. The survey results would act as feedback to the planning process and its acceptability or problem could be clarified by this method. During the formulation of questions for the survey, the idea that considerations are derived from questions, which are not direct-related to the project, is kept in mind in the first stage of the project. Rank data and Grading data of the survey are then processed by applying Mapping Method and Conjoint Analysis.The questionnaire survey was conducted to residents along the alignment of the New Hokuriku Line in Nagano prefecture twice in order to test the proposed method. It is clear that the response of residents are affected by the majority and their variety decreased.