国際マーケティング複合化における要因分析ならびに経営成果分析

关于国际营销的重复，即同时满足世界范围的标准化和当地的适应，许多人都提到了它的重要性和必要性，不管他们怎么称呼它。Takeuchi/Porter， M.E.（1986）和Jain， S.C.（1989）就是典型的例子。然而，仅仅分析其因素或经营业绩是不够的。本研究旨在找出国际营销重复的因素和企业绩效（正在继续）。在此之前，我研究了迄今为止被忽视的问题。首先，全球化的意义很重要。在对跨国公司（如全球化、全球并购）当前的潮流进行调查的结果中，我们发现我们应该明确全球化的主体，有一个边界的世界，但一个无国界的世界。国际营销的重复是世界各国间非常复杂的国际商务活动。第二，信息技术的作用很重要。信息技术不仅促进了通信和合同的全球化，而且为供应链管理提供了基础设施，是复制的关键因素。这项研究用戴尔电脑和亚马逊的案例证明了这一点。

On the duplication of international marketing, which means simultaneous meeting both worldwide standardization and local adaptation, many people have mentioned the importance and necessity, regardless what they call it. Takeuchi/Porter, M.E.(1986) and Jain, S.C.(1989) are typical. It is not enough, however, to analyze its factors or business performance. This research intends to find out the factors and business performance on the duplication of international marketing (now continuing). I researched the issues that were ignored so far, before that.First, the meaning of globalization is important. In the result of investigating the current tide of multinational corporations (such as globalization, global M&A), it was found out that we should clear the subjects of globalization, and that there is a borderful world but a borderless one. The duplication of international marketing is very complicate international business activities in the borderful world.Second, the role of information technology (IT) is important. IT not only stimulates globalization of communication and contract, but also provides with infrastructure of supply chain management (SCM) and consists of a key facbr of the duplication. This research macle that clear, using the cases of Dell Computer and Amazon.com.