The Strategy of New Business Development and The Support System of New Business

新业务发展是现代企业的重要战略，对新业务发展战略、管理体制、内部创业活动以及母公司的组织结构、环境等多方面进行分析是必要的。本文是关于新业务发展战略及其支持系统的综合性研究。并在日本式企业家社会构建的概述中，对日本和美国的典型企业进行了案例分析。本研究最重要的发现是，创新型企业不断地以组织改革为基础进行进化，这是因为在此之前，新的活动涉及到异质性元素。而企业作为一个创新组织要持续成长，就必须在自主战略行为的基础上构建新业务发展的原型（基于自主战略行为的新业务开发），或战略定位（基于战略导向的新业务开发），简单的高层领导的创新依赖于高层领导的个人魅力，并不能很好地贯穿整个组织。它利用来自现场的信息，决定现代大企业的战略决策，在新业务发展过程中，来自组织基础的自主战略行为具有重要意义。例如，具有自主战略行为的典型案例3M在新业务开发过程中利用了新的支持系统Pacing Plus，从而发生了明显的变化。建立一个业务系统，将挖掘组织内部信息和知识的自主过程与高层领导下促进资源有效配置的战略过程很好地结合起来，是非常必要的。

New business development is the important policy of the modern firms, and an analysis from the many-sided point of view of the strategy, management system, intrapreneur activities and the structure, climate of the parent organization is necessary for it This study is the comprehensive one about the subject of the strategy of the new business development and the support system, and enforced the case analysis of the typical firm in Japan and U.S. in the general outline of building of the Japanese pattern entrepreneur society. The most significant finding of this study is that innovative firms continuously aim at evolution on the basis of the reform of the organization due to the new activities which involved a heterogeneous element until then. While the firm which continues growth as an innovative organization must build a prototype of new business development on the base of the autonomous strategic behavior (New Business Development Based on autonomous strategic behavior), or the strategic orientation (New Business Development Based on Strategic Orientation), the innovation of the simple top leadership which depends on the charisma of the top doesn't go well through the whole of the organization. It makes use of information from the spot, and the strategic decision of the big modern firm is settled on. An autonomous strategic behavior from the base of the organization adds importance in the new business development process. For example, 3M that is a typical case having an autonomous strategic behavior has apparently changed, taking advantage of Pacing Plus, a new support system in the process of new business development. Building of the business system, that it can unite well the autonomous process to excavate the information and knowledge which inheres in the organization and the strategic process to promote the effective resources distribution under top leadership, is necessary.