Theoretical and empirical research on the horticultural marketting - By applying cost function of theoretical and empirical analysis -

我们撰写了分析1998年至2002年九州地区园艺市场结构的报告。根据我们的调查报告，九州的园艺批发市场相对较小，因此企业之间的竞争非常激烈。但是九州地区内有七个都道府县，其管理依赖于对园艺产品的消费人口。因此，本文首先总结了九州地区批发市场的特点，然后分析了宫崎市内第二批发商的市场结构，并对入驻宫崎中央批发市场的第二批发商的特点和经济行为进行了实证分析。通过分析可以看出，二级批发商的经济行为受买方议价能力的制约。通过对第二批发商行业的市场结构的考察，我们更清楚地认识到，第二批发商行业就是我们所说的“可竞争的市场”。"

We composed the reports that we analized the market structure on horticaltural market in kyushu regions throughout 1998 to 2002 years. By that reports of oue research, horticultural wholesale markets in Kyushu are relatively small, so its competition among the firms is very severe. But, there are existed seven prefecture within kyushu region, and its management depend on consuming-population to the horticultural products. Therefore, we firstly summerized the characteristics of the wholesale markets in kyushu regions, sedoncly we analised to the market structure on second-wholesalers within Miyazaki city.Also, we empirically analized on the characteristics and economic behavior of second-wholesalers that accomodiated in Miyazaki central wholesale market. Based on our analysis, it is cleared for us that economic behavior of the second-wholesalers are restricted to bargainning power by the buyers. Still-more it becomes clear after the investigation of the market structure on the second-wholesalers' industry that is what we call "Contestable Markat."