The Effects of Corporate Strategy on Organisational Crisis Management and Survival

虽然在正常的市场条件下，公司可以使用各种方法与利益相关者进行沟通，但在危机情况下，沟通的关键方法是通过媒体。文献中有许多轶事研究，为公司提供如何处理危机情况的建议。然而，缺乏基于战略管理理论的经验证据来预测不同情况下的结果。因此，这个博士研究项目的目的是通过在公共和私营部门进行定量和定性研究来确定和测试几个理论模型。研究结果将提供一个战略方法，以提高企业在危机中的生存。

While a company can communicate to its stakeholders using a variety of methods in normal market conditions, in a crisis situation the key method of communication is via the media. There are many anecdotal studies in the literature that provide companies with advice on how to deal with crisis situations. However, there is a lack of empirical evidence grounded in strategic management theory which predict outcomes under different situations. Therefore the aim of this PhD research project is to identify and test several theoretical models by conducting quantitative and qualitative research in the public and private sectors. The research results will provide a strategic approach to enhance firm survival during a crisis.