Development of models for strategic decision making in long tail markets and its analysis

在这项研究中，我们开发的模型，以支持战略决策，以确定在长尾市场的业务战略，特别是在营销和供应链管理。此外，通过对模型的理论分析，我们的目的是在这一领域的战略决策提供一些见解。在分析长尾市场时，与传统市场不同，重要的是要考虑对消费者和/或生产者效用的一些负面影响，例如由于信息过载而造成的混乱，因为市场上提供了许多种类的产品。因此，将这方面的模型，我们制定的战略决策问题，使用博弈论的方法。通过我们的分析，我们可以提供丰富的见解，企业的战略方面的定价，产品提供，零售，以及联盟。

In this research, we develop models to support strategic decision making for determining business strategy in long tail markets, in particular with regard to marketing and supply chain management. In addition, by theoretically analyzing the models, we aim to give some insights into strategic decision making in this area. For analyzing long tail markets, different from traditional markets, it is important to consider some negative impact on consumer's and/or producer's utility such as confusion due to information overloaded, because numerous varieties of products are offered to the market. Thus, incorporating this aspect into the models, we formulate problems for strategic decision making by using a game theoretic approach. Through our analysis, we could give rich insights into firm's strategy with regard to pricing, product offering, retailing, as well as alliance.