Research of organizational activation for Japanese hotel inns

本研究旨在探讨组织活化的方式及其对服务品质改善的影响。日本传统旅馆是我们的研究对象。通过对日本石川县的传统旅馆业的调查发现，企业需要通过提升员工的职业发展心态来激励员工。作为组织激活评价的分析视角，本研究提出了基于服务价值共创的量化方法，并利用网站口碑数据验证了其有效性。在此基础上，建立了组织激活管理结果与顾客服务价值评价之间关系的定量评价框架。

This study aims to analyze a way to organizational activation and its effects for service quality improvement. The Japanese traditional hotel inns are our research targets. Based on the investigation of Japanese traditional hotel inns in Ishikawa prefecture, we found that company needs to promote mindsets for career improvement to motivate to their employees. As a perspective of analysis for organizational activation evaluation, this research proposed quantitative methodology based on service value co-creation and verified its effectiveness using Word-of-Mouth data on websites. Consequently we created quantitative frameworks for evaluating the relationship between organizational activation management results and service value evaluation of customers.