Television, globalisation and social change in India

自20世纪80年代末开始的经济自由化和1991年引入直接广播卫星电视以来，印度的电视已经成为一种高度动态和自我反身的媒介，体现了一种日益“全球化”的感觉。这项研究试图考察一种商业的、大众媒介的公共文化的产生过程。通过采用一种创新和系统的方法，将对受众、节目制作、商业化模式和国家角色的直接研究整合在一起，这项研究将为一本关于印度媒体文化这一关键方面的权威书籍提供基础。

Since the economic liberalisation beginning in the late 1980s and the introduction of direct broadcast satellite television in 1991, television in India has become a highly dynamic and self-reflexive agent for an increasingly 'globalised' sensibility. This study seeks to examine the process in which a commercial, mass-mediated public culture has been generated. By engaging in an innovative and systematic approach which will integrate direct studies of audiences, program production, modes of commercialization and the role of the state, the study will provide the basis for a definitive book on this key aspect of Indian media culture.