Advanced Studies on Marketing Information System for KANSEI Design

本研究对感性评价数据的分析方法等进行了改进。研究结果如下：（1）感性工学和感性信息处理的现状和动态，以及它们之间的关系和它们的基础。（2）心理测量学中的“配对比较法”虽然被认为是感性品质评价数据的有效分析方法，但由于配对比较法的组合数量在地理上增加，当样本数量过多时，实验的实际操作会变得困难。本文提出了应用试验设计中的平衡不完全区组设计（BIBD）的方法，其配对比较数与样本数相同。提出了完全配对比较的分离方法。3）在价值工程的功能评价阶段采用绝对金额评价法。但它是这种方法的重要组成部分。针对这种模糊性，提出将模糊理论引入评价中; 4）探讨了新产品开发中的质量保证和新价值创造; 5）阐述了营销、质量控制与新产品开发和营销中质量的关系; 6）提出了感性产品评价偏好结构的分析方法。7）提出了感性设计营销信息系统原型之一的“新产品策划七工具”，并对它们的有效性进行了讨论。

In this studies improvements of the analysis methods for KANSEI evaluation data and on are performed. The results of the studies are as follows :1)Present state and movement of KANSEI Engineering and KANSEI information processing and the relation between them and the bases of them are discussed.2)Though "paired comparison", which is one of the method in psychometrics, is considered to be useful as an analysis method for evaluation data of KANSEI quality, the actual practice of experiment becomes difficult when there are too much samples because the number of combination of paired comparison increases geographically. The method applying the BIBD (balanced incomplete block design) of the experimental design is proposed which the number of paired comparison is the same as that of samples. Furthermore the method to separate the complete paired comparison are proposed.3)The absolute evaluation by amount of money is employed in the stage of the function evaluation in the VE (Value Engineering). But fuzziness constituent of this method. The investigator proposes therefore, to introduce the fuzzy theory into the evaluation in order to address such fuzziness.4)Quality to be assured and the creation of new value in new product development are discussed.5)The relation among marketing, Quality control and new product development and quality in marketing are declared.6)The method to analyze the preference structure of evaluation of KANSEI product is proposed. And the conditions of excellent facade of condominia are declared by the proposed method.7) "The seven tools for new product planning", which is one of the prototypes of the Marketing Information System for KANSEI Design is poposed and the efficiency of them is discussed.