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Development of Kansei Measurement by Relation Among Psychological, Physiological and Physical Measurement, and Its Application to Product Development

心理、生理和身体测量之间关系的感性测量的发展及其在产品开发中的应用

基本信息

批准号：
15500145
负责人：
NAGASAWA Shin'ya
金额：
$ 1.98万
依托单位：
Waseda University
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (C)
财政年份：
2003
资助国家：
日本
起止时间：
2003 至 2005
项目状态：
已结题

项目摘要

In these studies development of Kansei measurement by relation among psychological, physiological and physical Measurement, and its application to product development and so on are performed. The results of the studies are as follows :1.We studied the relationship between purchasing behavior and physiological measurement using an eye camera, including the correlation of physiological measurement based on an analysis of eye movement data at the behavioral level (close to intention)using conjoint analysis and with the attitude level using the analytic hierarchy process. Results showed poor correlation between data on eye movement, i.e., physiological reaction to stimulus, and the attitude level but a fairly good correlation between data on eye movement and the behavioral level, comparing eye movement to behavior of consumers influenced by brand bags.2.Though "paired comparison", which is one of the method in psychometrics, is considered to be useful as an analysis method fore valuation d … More ata of Kansei quality, the actual practice of experiment becomes difficult when there are too much samples because the number of combination of paired comparison increases geographically. The "Cyclic Paired Comparison" method is proposed which the number of paired comparison is the same as that of samples.3.Recently knowledge obtained from customer experience is effective in producing and designing goods and products, especially ones that influence on Kansei and psychological aspects of consumers. If such methods can be summarized combined more organizedly into some theoretical methodology such knowledge will be more powerful. Furthermore, it is also possible to understand hit products and brand goods that have little understanding. Studies were conducted to explain the relation and the meaning of customer experience management approach, that is manufacturing and fabrication that influencing on. the human Kansei to Management of Technology and engineering (MOT).4."The seven tools for new product planning", which is one of the prototypes of the Marketing Information System for Kansei design is proposed and the efficiency of them is discussed.5.Present state and movement of Kansei Engineering and Management of Technology and their relation to new product development are discussed. Less

这些研究从感性测量与心理测量、生理测量和物理测量的关系出发，对感性测量的发展及其在产品开发中的应用等方面进行了研究。主要研究结果如下：1.研究了购买行为与眼动相机生理测量之间的关系，包括基于眼动数据的行为层面（接近意向）的联合分析和基于眼动数据的态度层面的层次分析，研究了眼动相机生理测量与购买行为的相关性。结果显示，眼球运动数据之间的相关性较差，即，将眼动数据与消费者行为进行比较，发现眼动数据与行为水平之间存在较好的相关性; 2.虽然心理测量学中的配对比较方法被认为是评价品牌袋对消费者行为影响的一种有效分析方法，但眼动数据与行为水平之间存在较好的相关性 ...更多信息由于感性素质的重要性，当样本数量过多时，由于配对比较的组合数量在地理上增加，实验的实际操作变得困难。提出了“循环配对比较法”，其配对比较次数与样本数相同。3.近年来，从顾客体验中获得的知识在商品和产品的生产和设计中是有效的，尤其是对消费者感性和心理方面的影响。如果能将这些方法归纳起来，更有组织地组合成某种理论方法论，这些知识就会更有力量。此外，它也可以了解热门产品和品牌商品，几乎没有了解。研究了顾客体验管理方法，即影响人的感性的制造业和制造业与技术工程管理的关系和意义.提出了感性设计营销信息系统原型之一的“新产品规划七工具”，并对它们的有效性进行了讨论。5.论述了感性工程学和技术管理学的现状和动态，以及它们与新产品开发的关系。少

项目成果

期刊论文数量（613）

专著数量（0）

科研奖励数量（0）

会议论文数量（0）

专利数量（0）

ヒット商品を連続させるプロダクト・イノベーションの実証的研究

产品创新导致爆款的实证研究

DOI：
发表时间：
2006
期刊：
国際経営・システム科学研究(早稲田大学アジア太平洋研究センター) 第37号
影响因子：
0
作者：
JiHyeon SON;Atsushi TOSHIMORI;Sadao UEMATSU;孫誌衒(ほか);孫誌衒(ほか);歳森敦;Atsushi Toshimori;長沢伸也;長沢伸也;Nagasawa Shin'ya;長沢伸也・黒坂俊介;長沢伸也・榎新二
通讯作者：
長沢伸也・榎新二

Study on the Marketability of Long Products

长材产品适销性研究