Immergency: immersive, data-driven experiences to spin up citizens for Net Zero

Immergency旨在成为英国第一个促进气候行动的逃生室。关于气候变化和净零排放目标的传播正在变得无处不在（例如电影、市场营销、新闻），但仍然明显缺乏参与机会。该项目将测试我们的物理沉浸式团队游戏和体验的设计如何使公众能够积极参与追求净零排放。该项目将探索游戏体验如何为玩家提供清晰的体验，让他们真正为生活方式的改变和应对气候危机所带来的机遇感到兴奋。在这个项目中，团队将对游戏的低成本原型元素进行用户测试，并将为全方位游戏体验的设计产生经过验证的想法，这些想法确保：* 了解气候可能很有趣（例如，安全空间和沉浸式特征，诸如产生自己的电力，感觉房间中的热量增加，同时学习和实施最具影响力的解决方案）*，这种经验可以成功地吸引参与者采取气候行动（例如，在游戏之前和之后的整个用户体验，其在传达关键信息方面是有效的，并且导致来自玩家的长期信息保留和生活方式改变）

Immergency aims to be the UK's first escape room for promoting climate action. Communications about climate change and Net Zero targets are becoming ubiquitous (e.g. movies, marketing, news) but there is still a notable lack of participatory opportunities.The project will test how the design of our physical, immersive team game and experience can empower the public to actively engage in the pursuit of Net Zero. The project will explore how the game experience can provide players with clarity and get them truly excited about the lifestyle changes that they can make and the opportunities that tackling the climate crisis represents.During this project, the team will user-test the low cost prototyping elements of the game and will generate validated ideas for the design of the full-scale game experience, ideas that ensure:* that it can be fun to learn about the climate (e.g. a safe-space and immersive features such as generating own power, feeling the heat increase in the room, while learning and implementing the most impactful solutions)* that the experience can be successful at engaging players in taking climate action (e.g. a whole user experience, before and after the game, that is effective at conveying key messages and results in longer term information retention and lifestyle changes from players)