Connecting sound design communities

计算机生成图像(CGI)在过去的几十年里有了很大的发展，但不幸的是，声音设计技术并没有经历这样的创新。在游戏、播客、电影和虚拟现实中，音效设计师仍然依赖巨大的样本库来获取音效。与每个对象的每次交互都需要分配一个预先录制的声音，而改编仅限于对这些声音进行后处理。缺乏可信的、可生成的声音限制了听觉场景的丰富性、现实主义和身临其境的质量我们的创新是程序音频技术，它使用软件算法创建原始声音。我们的技术允许实时和直观地创建所有音效，而不需要使用录制的样本，从而创建完整的听觉世界。Nemisindo(祖鲁语中“声音”的意思)是一家初创公司，起源于成功的InnovateUK项目，专注于程序音频。我们的主要服务之一是在线服务，用户可以在这里创作几乎任何音效，随时可以在他们的创意内容中使用。这代表着声音设计的一步变化，用户创建他们想要的声音，而不是查找和编辑录音。但我们如何才能让优秀的设计师接受这种新模式？要做到这一点，我们需要更好地了解我们的客户对这项技术的看法、他们使用这项技术的动机以及他们可能的行为。是什么鼓励他们定期使用这项服务？是什么限制了它的使用？标准的网站分析是不够的，因为它们不能告诉我们用户的动机。连接声音设计社区(CSDC)项目将应用以人为中心的设计原则来促进声音设计社区的发展。我们建议在我们的在线系统中建立功能，在这个系统中，人们不仅仅是评论和讨论，而不仅仅是分享内容。相反，设置是共享的，类似于共享允许生成内容的指令。这将使我们能够产生、验证和实施既提高程序音频意识又满足声音设计社区需求的想法。该项目还将收集对客户、他们的动机和需求的深入见解，而不仅仅是社区建设功能所需的洞察力。这些洞察力将使我们能够专注并增强我们的商业产品，并更准确地提供满足客户需求的好处。这些见解和我们的方法也将在行业活动中分享，提高人们对我们新方法的认识，并支持在其他领域更广泛地使用社区建设和以人为本的设计。

Computer Generated Imagery (CGI) has greatly developed over the past decades but unfortunately sound design technology has not undergone such innovation. In games, podcasts, film and VR, sound designers still rely on huge sample libraries to source sound effects. Each interaction with each object needs to be assigned a pre-recorded sound, and adaptation is limited to post-processing on those sounds. This lack of plausible, generative sound limits the richness, realism and immersive quality of the auditory sceneOur innovation is Procedural Audio technology that creates original sound using software algorithms. Our technology allows all sound effects to be created in real-time and with intuitive controls, without use of recorded samples, thus creating complete auditory worlds.Nemisindo (the Zulu word for 'sounds') is a start-up arising from successful InnovateUK projects, focused around procedural audio. One of our key offerings is an online service where users can create almost any sound effect, ready for use in their creative content. This represents a step change in sound design, where users create sounds they want rather than finding and editing recordings. But how can we get sound designers to embrace this new paradigm?To do this, we need to better understand our customers' perceptions of the technology, their motivations in using the technology and their likely behaviours. What would encourage them to use the service on a regular basis? What limits its use? Standard website analytics are not sufficient because they don't tell us the users' motivations.The Connecting Sound Design Communities (CSDC) project will apply human-centred design principles to foster the growth of sound design communities. We propose to build features in our online system where one does more than simply comment and discuss, more than simply share content. Instead, settings are shared, akin to sharing the instructions that allow content to be generated. This will allow us to generate, validate and implement ideas that both raise awareness of procedural audio and address the needs of the sound design community.The project will also gather deep insights into customers, their motivations and needs, beyond those needed for community building features. These insights will allow us to focus and enhance our commercial offerings and more accurately provide benefits that meet customer needs. These insights and our approach will also be shared at industry events, raising awareness of our novel approach and supporting wider use of community building and human-centred design in other domains.