Fortified plant-based growing up drink

我是艾米，我是一名老师，两个孩子的母亲，也是植物动力婴儿的联合创始人。我住在汉普郡。我们的产品是一系列植物性“成长”饮料，适合12个月至3岁的幼儿。它们是从一个个人故事中诞生的（我的女儿Iris在婴儿时期对牛奶、鸡蛋、燕麦、坚果和芝麻等多种食物过敏），并且是专门为过敏儿童开发的。重要的是，它们适合被素食主义者抚养长大的幼儿。英国10%的儿童有两种或两种以上的过敏症。0-4岁儿童的住院率最高，牛奶是儿童中最常见的食物过敏。在过去的12个月里（2021年），英国的纯素食者人数增加了445,428人（40%），而且只会继续增加。我们的产品提供了一个替代乳制品幼儿成长牛奶和强化维生素和矿物质，消除了需要单独的多种维生素。他们使用水解的豌豆蛋白配方，这比乳制品或大豆配方更可持续。我们的目标是彻底颠覆“成长”配方奶粉的市场，为免疫受损和植物性儿童的父母提供一种方便的选择，目前这种选择很少。纯素饮食和食物过敏都极具挑战性，并有营养缺乏的风险，尤其是在儿童时期。临床和市场都需要一种负担得起的、安全和营养的食品，为幼儿提供支持性的补充营养，以减少饮食缺乏的风险。我们的产品已经通过了焦点小组测试，但现在我们需要进一步的产品开发和测试来验证它们，然后才能寻求投资和商业化。我们也在解决一个更广泛的社会需求——减轻父母的压力，他们迫切需要为孩子找到可以饮用的牛奶替代品。我们正在生产我希望爱瑞丝小时候能拥有的产品。

I'm Amy, I'm a teacher, mum of two and co-founder of Plant Powered Babies. I live in Hampshire.Our products are a range plant-based 'growing-up' drinks for toddlers aged 12 months - 3 years. They are born from a personal story (my daughter Iris had numerous allergies including milk, egg, oats, nuts and sesame as a baby), and have been developed especially for children with allergies. Importantly, they are suitable for young children who are being raised vegan.10% of children in the UK have two or more allergies. The rate of hospital admissions is highest in those aged 0-4, with cow's milk being the most common food allergy in children.The number of vegans in the UK has increased by 445,428 people (40%) over the past 12 months (2021) and is only set to continue to increase.Our products provide an alternative to dairy toddler growing-up milks and are fortified with vitamins and minerals, eliminating the need for separate multi-vitamins. They use hydrolysed pea-protein roquette which is more sustainable than dairy or soya-based formulas. We aim to radically disrupt the market for 'growing up' milk formulas and introduce an accessible choice for parents of immuno-compromised and plant-based children, where there is currently very little.Both vegan diets and food allergy can be extremely challenging and pose risks of nutritional deficiencies, particularly during childhood. There is both a clinical and market need for an affordable, safe and nutritious food product which delivers supportive complimentary nutrition for young children to reduce dietary deficiency risks.Our products have been through focus groups but now we require a further round of product development and testing to validate them before we can seek investment and commercialise.We are also solving a wider societal need -- alleviating stress for parents who are desperate to find a milk alternative their child can drink. We're making the products that I wish Iris could have had when she was little.