A green sustainability platform utilising AI and Machine Learning to increase the adoption of more sustainable and environmental alternatives

ZHEEFROM LTD（Wherefrom）是一家英国软件中小企业，其核心项目团队由Adam威廉姆斯（项目/商业/可持续性/包容性/多样性负责人）和大卫库克（技术/UX/UI负责人）组成。Wherefrom通过其AI/ML驱动的可持续产品推荐引擎解决了一个重大的未满足的需求，旨在帮助零售商销售更多可持续和道德的产品。根据消费者的购买偏好，他们将收到替代品的建议，从而推动可持续产品的购买。消费者希望购买这些产品，并愿意支付更多。这个平台将确保他们可以更快地识别，使选择可持续性更容易，购买更有可能。

WHEREFROM LTD (Wherefrom) is a UK software SME with a core project team of Adam Williams (project/commercial/sustainability/inclusion/diversity lead) and David Cook (technical/UX/UI lead). Wherefrom is solving a significant unmet need with its AI/ML-powered sustainable product recommendation engine designed to help retailers sell more sustainable and ethical products. Based on their buying preferences, consumers will receive suggestions for alternatives, driving the purchase of sustainable products. Consumers want to purchase these products and are willing to pay more. This platform will ensure that they can be identified more quickly, making choosing sustainability easier and purchasing more likely.