FishEUTrust - European integration of new technologies and social-economic solutions for increasing consumer trust and engagement in seafood products

FishEUTrust代表来自14个国家的22个组织组成的财团，汇集他们的专业知识来整理当前的食品体系，以确保可持续性，并为推广高端泛欧洲养殖海鲜所必需的透明和可追溯的海鲜供应链提供解决方案。FishEUTrust的核心创新是将不同的参与者整合到一个数字平台中，该平台将技术提供商、供应链利益相关者、监管/政策制定者和消费者联系起来。FishEUTrust将在不同的环境中建立五个共同创造生活实验室(CLL)：地中海盆地、北海和大西洋。这些CLL将使用户能够参与创新和开发过程，并作为该联盟测试和验证数字和非数字供应链解决方案的示范者。例如，创建可持续的商业模式，利用水产养殖的知识产权战略，例如，保护文化和烹饪遗产，缩短食品供应链，开发未得到充分利用的鱼类物种，以及创新的参与活动以刺激/推动行为改变。它还将开发工具，通过保证海产品的质量、安全和可追溯性，基于智能控制系统(传感器)，一套集成了元基因组学、遗传生物标记物、同位素技术和数字技术(标签、产品护照/区块链)的工具。这些工具将被集成到一个单一的尖端数字FishEUTrust平台中，该平台将应用人工智能、数据科学和人机交互的最新技术。最后，将进行综合影响评估和生命周期分析，以量化FishEUTrust解决方案的环境足迹、健康可持续性和社会经济效益。FishEUTrust将得到一项全面的科学、公众、政策制定者和行业传播计划的支持，以便向广大受众传播成果。

FishEUTrust represents a consortium of twenty-two organizations from fourteen countries, pooling their expertise to defragment the current food system to ensure sustainability and deliver solutions for a transparent and traceable seafood supply chain necessary to promote high-end, pan-European farmed seafood. The innovation at the heart of FishEUTrust is integrating different actors into a digital platform that links technology providers, supply chain stakeholders, regulatory/policymakers and consumers. FishEUTrust will establish five Co-creation Living Labs (CLLs) in diverse environments: the Mediterranean Basin, the North Sea and the Atlantic Sea. These CLLs will enable user involvement in innovation and development processes and act as demonstrators for the consortium to test and validate digital and non-digital supply chain solutions. Examples include creating sustainable business models, exploiting IPR strategies for aquaculture, e.g., protecting cultural and culinary heritage, short food supply chains, exploiting underused fish species, and innovative engaging activities to stimulate/nudge behavioural change. It will also develop tools for maximizing trust by guaranteeing the quality, safety, and traceability of seafood products based on smart control systems (sensors), a suite of tools integrating metagenomics, genetic biomarkers, isotopic techniques, and digital technologies (labelling, Product Passport/Blockchain). These tools will be integrated into a single cutting-edge digital FishEUTrust platform that will apply the latest in artificial intelligence, data science and human computer interactions. Finally, an integrated impact assessment and life cycle analysis will be performed to quantify the environmental footprint, health sustainability, and socio-economic benefits of FishEUTrustsolutions. FishEUTrust will be supported by a comprehensive scientific, public, policymaker and industrial dissemination plan to communicate results to a broad audience.