Optimal Fundraising Design in a Competitive Market: A Unifying Framework

来自57，000多家注册慈善机构的竞争加剧，以及最近个人捐款减少6%，增加了慈善机构改善筹款策略的需求。 该项目旨在开发一个全面的框架-基于市场营销，心理学，经济学，社会学和慈善事业的理论-并开发新的方法来确定在竞争激烈的市场中有效的慈善筹款策略。 主要成果将包括理论模型，以及使用联合选择实验，控制现场实验和10年的400万澳大利亚捐助者提供数据的测试。这些成果将加强筹款实践，确保慈善机构能够更好地为澳大利亚公众服务。

Increased competition from over 57,000 registered charities and a recent 6% decrease in individual donations, have increased the need for charities to improve their fundraising strategies. This project aims to develop a comprehensive framework – based on theories from marketing, psychology, economics, sociology, and philanthropy— and develop novel methodologies to determine effective charitable fundraising strategies in a competitive marketplace. Key outcomes will include the theoretical model, and tests using conjoint choice-experiments, controlled field experiments and 10 years of giving data from 4 million Australian donors. These outcomes will enhance fundraising practice, ensuring charities can better serve the Australian public.