Nudging behaviours Towards Consistent Home Recycling (NoT-a-CHoRe), reducing contamination and increasing volumes of correctly separated plastics packaging in household waste streams

垃圾意识有限公司利用行为科学和技术的结合来解决日益严重的垃圾问题和相关问题。_我们独特的垃圾管理方法(LitterLotto应用程序)鼓励人们以适当的方式处理垃圾，通过奖励正确行为来增加收集的回收材料。我们‘LitterLotto’应用程序的使用直接减少了环境中垃圾的负面影响，改善了与更清洁的社区空间相关的福祉，并支持循环经济。在最简单的形式下，我们的移动应用‘LitterLotto’要求人们在处理垃圾时拍下一张照片，以换取赢得奖品的机会。这个可行性项目建立在我们基本的‘LitterLotto’平台上，专门与地方政府合作，开发教育和激励型App技术，鼓励公民将用过的塑料包装放在**家里**的正确回收站**。由于缺乏教育或理解，信息不清楚，或者缺乏便利性，居民并不总是做正确的事情。我们的目标是帮助和奖励他们做正确的事情。**@Home**功能将通过减少污染和增加可用于复活的材料而直接使地方当局受益。在这项可行性研究中，我们将与白金汉郡议会合作，专门设计通信、消息传递和奖励，以确保塑料包装类型之间更好的合规性，从而将它们引导到正确的废物流中。我们的目标是减少‘愿望循环’，并鼓励将浴室塑料分开，使市民更容易了解哪个垃圾箱用于哪个包装。更正确的行为将导致更多和更清洁的塑料包装材料被送往塑料回收设施。这对那些生产回收级塑料的公司具有直接的市场价值，导致市场上投放更多的回收物，从而支持循环经济和英国塑料包装税立法。

Litter Aware Ltd addresses the ever-growing problem of litter, and the issues associated with it, utilising a combination of behavioural science and technology_._ Our unique approach to litter management (the 'LitterLotto' App) is incentivising people to dispose of litter in an appropriate manner, increasing material collected for recycling by offering prizes for the correct behaviour. The use of our 'LitterLotto' App directly reduces the negative impact of litter in the environment, improving well being associated with cleaner community spaces and supporting the circular economy. In its simplest form our mobile app 'LitterLotto' asks people to take a picture of litter as they dispose of it, in exchange for the chance to win a prize ("Bin it to Win it").This feasibility project builds on our basic 'LitterLotto' platform to work specifically with local authorities to develop educational, and incentive based, App technology adaptations to encourage citizens to place used plastic packaging in the correct recycling bins **at home**. Residents don't always do the right thing due to lack of education or understanding, unclear messaging, and or lack of convenience. We aim to help and reward them do the right thing.The **@Home** functionality will directly benefit local authorities by reducing contamination and increasing materials available for revalorisation. In this feasibility study we will work in collaboration with Buckinghamshire Council to specifically design communications, messaging and rewards to ensure greater compliance between plastic packaging types to direct them to the correct waste stream. We aim to reduce 'wish cycling' and encourage the separation of bathroom plastics making it easier for citizens to understand which bin to use for which packaging.More correct behaviours will result in greater and cleaner volumes of plastic packaging material being sent to plastic recycling facilities. This has a direct market value to those producing recycling grades of plastics, leading to greater volumes of recyclate placed on the market, and thus supporting the circular economy and UK Plastic Packaging Tax legislation.