Circular Fashion - Innovative Tech Solution
Circular Fashion - Innovative Tech Solution
批准号:
10065431
负责人:
金额:
$6.37万
依托单位:
依托单位国家:
英国
项目类别:
Collaborative R&D
财政年份:
2023
资助国家:
英国
项目状态:
已结题
起止时间:
2023 至 --
中文摘要
Birl提供了一种创新的白标签技术解决方案,允许顾客在他们最喜欢的品牌网站上交易旧衣服,以换取信用,同时抵消衣服的原始碳足迹。我们的解决方案使以旧换新的产品可以直接从客户那里送到比尔的经销商和回收网络。这使得品牌获得了一种具有成本效益的非接触式解决方案,从而实现了循环经济。比尔明白,品牌无法单独实现其可持续发展目标,因此我们在这里帮助他们实现这一目标。**比尔价值主张:****1\。品牌:**一个创新的解决方案,通过让客户以二手服装交易来换取品牌信用,从而推动直接面向消费者的收入、客户忠诚度和可持续性。**2\。回收商/经销商:**获得优质标签,二手服装。_**3\,我们的重点是高品质的生活方式和户外服装品牌。消费者:**能够在回收旧衣服的同时,用他们最喜欢的品牌收集信用。_\*白标解决方案定义——由一家公司生产的产品或服务,被其他公司重新命名,使其看起来像是他们生产的。_ [] [0] [0]: https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwearebirl.com%2F&data=05%7C01%7CL.McGimpsey%40apemltd.co.uk%7C69ceb6328c8d487aef8608daf47cfb76%7Cf802729b1f8447b4881f4980f9545543%7C0%7C0%7C638091114873372934%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=Ml0caYBp%2BN%2BfiNqD9MJkRCN%2FK6NrVKkzTUFWha8qhC4%3D&reserved=0
英文摘要
Birl offers an innovative \*white-label tech solution to allow customers to trade in used clothing in exchange for credit on their favourite brand's website, as well as offsetting the clothes original carbon footprint.Our solution enables trade-ins to be directly sent from customers to Birl's reseller and recycling network. This results in brands gaining access to a cost-efficient, no-touch solution that enables access to the circular economy. Birl understands that brands cannot reach their sustainability goals on their own, so we are here to help them do so.**The Birl Value Proposition:****1\. Brands:** An innovative solution that drives direct-to-consumer revenue, customer loyalty, and sustainability by enabling customers to trade in used garments in exchange for brand credit.**2\. Recyclers/resellers:** Access to premium label, second-hand apparel. _For launch, our focus is on high-quality lifestyle & outdoor apparel brands._**3\. Consumers:** The ability to collect credit with their favourite brands whilst recycling their used garments._\*white-label solution definition - A product or service that is produced by one company and that other companies rebrand to make it appear as if they made it._[][0][0]: https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwearebirl.com%2F&data=05%7C01%7CL.McGimpsey%40apemltd.co.uk%7C69ceb6328c8d487aef8608daf47cfb76%7Cf802729b1f8447b4881f4980f9545543%7C0%7C0%7C638091114873372934%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=Ml0caYBp%2BN%2BfiNqD9MJkRCN%2FK6NrVKkzTUFWha8qhC4%3D&reserved=0
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