Bristol24/7 membership engine

自2020年以来，我们利用以人为本的研究来分析布里斯托尔社区和企业的需求。作为回应，我们开发了一个会员平台原型，现在有920名付费公众会员。根据地区和兴趣细分群体的测试导致会员获取增加了120%。我们现在需要首先将先进的内容创作和自动化工具整合到一个行业中，以确保可持续增长的能力。我们的会员模式允许我们的读者支持我们的新闻和社区项目，并获得额外的奖励。通过我们的社区记者（CR）计划，我们从布里斯托尔最贫困的地区招募，培训和雇用未经培训的作家，与我们经验丰富的编辑团队一起为媒体带来新的声音，在对当地媒体越来越不信任的地区建立参与。CR制作超本地内容，并通过该平台发布。这一倡议是吸引新成员的最大推动力，但需要更好的技术作为支撑，以释放其潜力。该项目使我们能够开发内容创建和自动化工具，使我们能够创建“微观资格”来提高员工，企业责任和会员的技能，自动化和目标内容，开发强大的推荐系统，并收集和呈现有关会员行为，人口统计和社会影响的细粒度数据。

Since 2020 we have leveraged human centred research to analyse the needs of Bristol communities and businesses. In response, we developed a prototype membership platform, which now has 920 paying public members. Testing targeting segmented groups by area and interests led to 120% increase in membership acquisition. We now need to integrate advanced content creation and automation tools in an industry first to ensure capacity for sustainable growth.Our membership model allows our readers to support our journalism and community projects and be rewarded with perks. Through our Community Reporter (CR) initiative we recruit, train and employ untrained writers from Bristol's most deprived wards, bringing new voices into media alongside our experienced editorial team, building engagement in areas that are increasingly mistrustful of local media. The CR produce hyperlocal content which is published through the platform. This initiative is the biggest driver of new members but needs better technology underpinning it to unlock its potential.This project allows us to develop content creation & automation tools, allowing us to create 'micro-qualifications' to upskill staff, CR and our members, automate & target content, develop a powerful referral system, and collect and present granular data on member behaviour, demographics and social impact.