Cross-Platform Advertising Accountability

中国是英国第四大贸易伙伴，但由于缺乏广告责任和知名度，许多英国企业错失了销售机会。中国的搜索和社交媒体生态系统完全不同。英国出口商不容易获得中国的营销数据，数据孤立在不熟悉的平台、应用程序和技术中。目前还没有跨竞争对手中国平台的跟踪解决方案，英国营销人员还没有完全了解转换。这个项目旨在开发一个创新的系统来跟踪跨平台广告和询问旅程。它旨在通过将这些数据整合到常见的西方CRM报告工具中来进一步提高营销可见性，以便为英国广告和营销团队提供全面的可见性。

China is the UK's 4th largest trading partner yet many UK businesses miss sales opportunities through lack of advertising accountability and visibility. The Chinese search & social media ecosystem is totally different.There's no easy access to Chinese marketing data for UK exporters, data is siloed in unfamiliar platforms, apps and technologies. There is currently no tracking solution across rival Chinese platforms UK marketers haven't full visibility of conversions.This project aims to develop an innovative system to track cross platform advertising and enquiry journeys. It aims to further give marketing visibility by incorporating this data into common Western CRM reporting tools to provide full visibility for UK advertising and marketing teams.