An innovative platform enabling family travel website publishers to curate advertising content, improving relevance and increasing conversion rates by 800%

FamilyT是一家总部位于英国的广告技术/市场技术中小企业，其核心项目团队由Rochelle Streater（商业负责人），Andrew Dent（项目负责人），Lee Corden（主要供应商）和Balazs Okros（技术负责人和开发人员）组成。旅游行业的出版商依赖于过时的方法，这使得他们无法在自己的网站上提供与访问者高度相关的广告。例如，当搜索家庭度假时，访问者会被引导到一般的度假内容，而不是特定于家庭的机会。没有一个可行的解决方案允许根据阅读的内容来显示精心策划的广告，这会损害用户体验，并使发布商损失数百万美元的潜在收入。为了解决这个问题，FamilyT正在为以家庭为中心的旅行开发第一个完全策划的预订引擎。它的软件将使第三方旅游行业供应商能够根据受众在任何时候阅读的确切内容，为他们策划相关的广告。出版商将能够为客户提供更好的用户体验，同时通过带来更高转换率的内容创造更多收入。用户将受益于只看到相关材料，使他们能够快速有效地完成预订。

FamilyT is a UK-based adtech/martech SME with a core project team of Rochelle Streater (commercial lead), Andrew Dent (project lead), Lee Corden (lead supplier) and Balazs Okros (technical lead and developer).Publishers in the travel sector are dependent on outdated methodology that leaves them unable to provide advertising on their websites that is highly relevant to their visitors. For example, when searching for family holidays, visitors are directed to general holiday content rather than family-specific opportunities. No available solution allows curated ads to be displayed based on the content being read, detracting from the user experience and losing publishers millions in potential revenue.To address this issue, FamilyT is developing the first fully curated booking engine for family-centric travel. Its software will enable third-party travel sector providers to curate relevant ads to their audiences based on the exact content being read at any point. Publishers will be able to provide clients with a better user experience while generating more revenue through content that leads to a much higher conversion rate. Users will benefit by only seeing relevant material enabling them to complete their bookings quickly and efficiently.